{"id":18544,"date":"2015-09-19T09:29:17","date_gmt":"2015-09-19T13:29:17","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=18544"},"modified":"2015-09-19T09:29:17","modified_gmt":"2015-09-19T13:29:17","slug":"personal-assistants-the-changing-nature-of-local-search","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2015\/09\/19\/personal-assistants-the-changing-nature-of-local-search\/","title":{"rendered":"Personal Assistants &#038; the Changing Nature of Local Search"},"content":{"rendered":"<p>Join Mary Bowling, David Mihm and me for the newest <a href=\"http:\/\/localu.org\/blog\/video-deep-dive-into-personal-assistants-the-changing-nature-of-search\/\">Deep Dive in Local Video<\/a>. Each week we\u00a0share our\u00a0thoughts about the\u00a0critical news and events in the\u00a0past\u00a0week in local. In the second half of\u00a0that weekly video \u00a0we take a deeper strategic and tactical dive into one interesting area that caught their attention during the week and publish this weekly dive on the Local U Blog. We recently posted our newest installment:<a href=\"http:\/\/localu.org\/blog\/video-deep-dive-into-personal-assistants-the-changing-nature-of-search\/\">Video: Deep Dive into Personal Assistants &#038; the Changing Nature of Search<\/a><\/p>\n<p>These segments will typically be about seven minutes in length and be posted one to two weeks after their posting in the forum.<\/p>\n<p>The <a href=\"http:\/\/localu.org\/topic\/the-local-week-in-review-sep-4\/\">complete video<\/a> is posted in the Local U forums (paywall). In 15-20 minutes each week you can learn about the important events in the week that impacted local and potentially your agency. If you are a typical agency and are strapped for time to stay on top of critical events, the Local U forums is worth the price of admission for this reason alone. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join Mary Bowling, David Mihm and me for the newest Deep Dive in Local Video. Each week we\u00a0share our\u00a0thoughts about the\u00a0critical news and events in the\u00a0past\u00a0week in local. In the second half of\u00a0that weekly video \u00a0we take a deeper strategic and tactical dive into one interesting area that caught their attention during the week and &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-18544","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Join Mary Bowling, David Mihm and me for the newest Deep Dive in Local Video. Each week we share our thoughts about the critical news and events in the past week in local. In the second half of that weekly video we take a deeper strategic and tactical dive into one interesting area that caught their attention during the week and\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mike Blumenthal\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blumenthals.com\/blog\/2015\/09\/19\/personal-assistants-the-changing-nature-of-local-search\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Mike Blumenthal | Developing Knowledge about Local Search\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Personal Assistants &amp; the Changing Nature of Local Search\" \/>\n\t\t<meta property=\"og:description\" content=\"Join Mary Bowling, David Mihm and me for the newest Deep Dive in Local Video. Each week we share our thoughts about the critical news and events in the past week in local. In the second half of that weekly video we take a deeper strategic and tactical dive into one interesting area that caught their attention during the week and\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blumenthals.com\/blog\/2015\/09\/19\/personal-assistants-the-changing-nature-of-local-search\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2015-09-19T13:29:17+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2015-09-19T13:29:17+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Personal Assistants &amp; the Changing Nature of Local Search\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Join Mary Bowling, David Mihm and me for the newest Deep Dive in Local Video. Each week we share our thoughts about the critical news and events in the past week in local. In the second half of that weekly video we take a deeper strategic and tactical dive into one interesting area that caught their attention during the week and\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2015\\\/09\\\/19\\\/personal-assistants-the-changing-nature-of-local-search\\\/#article\",\"name\":\"Personal Assistants & the Changing Nature of Local Search\",\"headline\":\"Personal Assistants &#038; the Changing Nature of Local Search\",\"author\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\"},\"datePublished\":\"2015-09-19T09:29:17-04:00\",\"dateModified\":\"2015-09-19T09:29:17-04:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2015\\\/09\\\/19\\\/personal-assistants-the-changing-nature-of-local-search\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2015\\\/09\\\/19\\\/personal-assistants-the-changing-nature-of-local-search\\\/#webpage\"},\"articleSection\":\"Google+ Local\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2015\\\/09\\\/19\\\/personal-assistants-the-changing-nature-of-local-search\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blumenthals.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/#listItem\",\"name\":\"Google+ Local\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/#listItem\",\"position\":2,\"name\":\"Google+ Local\",\"item\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2015\\\/09\\\/19\\\/personal-assistants-the-changing-nature-of-local-search\\\/#listItem\",\"name\":\"Personal Assistants &#038; the Changing Nature of Local Search\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2015\\\/09\\\/19\\\/personal-assistants-the-changing-nature-of-local-search\\\/#listItem\",\"position\":3,\"name\":\"Personal Assistants &#038; the Changing Nature of Local Search\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/#listItem\",\"name\":\"Google+ Local\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\",\"name\":\"Mike Blumenthal\",\"description\":\"Developing Knowledge about Local Search\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/\",\"name\":\"Mike Blumenthal\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2015\\\/09\\\/19\\\/personal-assistants-the-changing-nature-of-local-search\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d8617e019d2d1ac91870df8164089168280ad79e57bb264a9f383abaee26b77?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Mike Blumenthal\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2015\\\/09\\\/19\\\/personal-assistants-the-changing-nature-of-local-search\\\/#webpage\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2015\\\/09\\\/19\\\/personal-assistants-the-changing-nature-of-local-search\\\/\",\"name\":\"Personal Assistants & the Changing Nature of Local Search\",\"description\":\"Join Mary Bowling, David Mihm and me for the newest Deep Dive in Local Video. Each week we share our thoughts about the critical news and events in the past week in local. In the second half of that weekly video we take a deeper strategic and tactical dive into one interesting area that caught their attention during the week and\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2015\\\/09\\\/19\\\/personal-assistants-the-changing-nature-of-local-search\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\"},\"datePublished\":\"2015-09-19T09:29:17-04:00\",\"dateModified\":\"2015-09-19T09:29:17-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/\",\"name\":\"Mike Blumenthal\",\"description\":\"Developing Knowledge about Local Search\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Personal Assistants & the Changing Nature of Local Search","description":"Join Mary Bowling, David Mihm and me for the newest Deep Dive in Local Video. Each week we share our thoughts about the critical news and events in the past week in local. In the second half of that weekly video we take a deeper strategic and tactical dive into one interesting area that caught their attention during the week and","canonical_url":"https:\/\/blumenthals.com\/blog\/2015\/09\/19\/personal-assistants-the-changing-nature-of-local-search\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blumenthals.com\/blog\/2015\/09\/19\/personal-assistants-the-changing-nature-of-local-search\/#article","name":"Personal Assistants & the Changing Nature of Local Search","headline":"Personal Assistants &#038; the Changing Nature of Local Search","author":{"@id":"https:\/\/blumenthals.com\/blog\/author\/mike-blumenthal\/#author"},"publisher":{"@id":"https:\/\/blumenthals.com\/blog\/#organization"},"datePublished":"2015-09-19T09:29:17-04:00","dateModified":"2015-09-19T09:29:17-04:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/blumenthals.com\/blog\/2015\/09\/19\/personal-assistants-the-changing-nature-of-local-search\/#webpage"},"isPartOf":{"@id":"https:\/\/blumenthals.com\/blog\/2015\/09\/19\/personal-assistants-the-changing-nature-of-local-search\/#webpage"},"articleSection":"Google+ Local"},{"@type":"BreadcrumbList","@id":"https:\/\/blumenthals.com\/blog\/2015\/09\/19\/personal-assistants-the-changing-nature-of-local-search\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/blumenthals.com\/blog#listItem","position":1,"name":"Home","item":"https:\/\/blumenthals.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/blumenthals.com\/blog\/category\/google-plus\/#listItem","name":"Google+ Local"}},{"@type":"ListItem","@id":"https:\/\/blumenthals.com\/blog\/category\/google-plus\/#listItem","position":2,"name":"Google+ Local","item":"https:\/\/blumenthals.com\/blog\/category\/google-plus\/","nextItem":{"@type":"ListItem","@id":"https:\/\/blumenthals.com\/blog\/2015\/09\/19\/personal-assistants-the-changing-nature-of-local-search\/#listItem","name":"Personal Assistants &#038; the Changing Nature of Local Search"},"previousItem":{"@type":"ListItem","@id":"https:\/\/blumenthals.com\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/blumenthals.com\/blog\/2015\/09\/19\/personal-assistants-the-changing-nature-of-local-search\/#listItem","position":3,"name":"Personal Assistants &#038; the Changing Nature of Local Search","previousItem":{"@type":"ListItem","@id":"https:\/\/blumenthals.com\/blog\/category\/google-plus\/#listItem","name":"Google+ Local"}}]},{"@type":"Organization","@id":"https:\/\/blumenthals.com\/blog\/#organization","name":"Mike Blumenthal","description":"Developing Knowledge about Local Search","url":"https:\/\/blumenthals.com\/blog\/"},{"@type":"Person","@id":"https:\/\/blumenthals.com\/blog\/author\/mike-blumenthal\/#author","url":"https:\/\/blumenthals.com\/blog\/author\/mike-blumenthal\/","name":"Mike Blumenthal","image":{"@type":"ImageObject","@id":"https:\/\/blumenthals.com\/blog\/2015\/09\/19\/personal-assistants-the-changing-nature-of-local-search\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/4d8617e019d2d1ac91870df8164089168280ad79e57bb264a9f383abaee26b77?s=96&d=mm&r=g","width":96,"height":96,"caption":"Mike Blumenthal"}},{"@type":"WebPage","@id":"https:\/\/blumenthals.com\/blog\/2015\/09\/19\/personal-assistants-the-changing-nature-of-local-search\/#webpage","url":"https:\/\/blumenthals.com\/blog\/2015\/09\/19\/personal-assistants-the-changing-nature-of-local-search\/","name":"Personal Assistants & the Changing Nature of Local Search","description":"Join Mary Bowling, David Mihm and me for the newest Deep Dive in Local Video. Each week we share our thoughts about the critical news and events in the past week in local. In the second half of that weekly video we take a deeper strategic and tactical dive into one interesting area that caught their attention during the week and","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/blumenthals.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/blumenthals.com\/blog\/2015\/09\/19\/personal-assistants-the-changing-nature-of-local-search\/#breadcrumblist"},"author":{"@id":"https:\/\/blumenthals.com\/blog\/author\/mike-blumenthal\/#author"},"creator":{"@id":"https:\/\/blumenthals.com\/blog\/author\/mike-blumenthal\/#author"},"datePublished":"2015-09-19T09:29:17-04:00","dateModified":"2015-09-19T09:29:17-04:00"},{"@type":"WebSite","@id":"https:\/\/blumenthals.com\/blog\/#website","url":"https:\/\/blumenthals.com\/blog\/","name":"Mike Blumenthal","description":"Developing Knowledge about Local Search","inLanguage":"en-US","publisher":{"@id":"https:\/\/blumenthals.com\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"Mike Blumenthal | Developing Knowledge about Local Search","og:type":"article","og:title":"Personal Assistants &amp; the Changing Nature of Local Search","og:description":"Join Mary Bowling, David Mihm and me for the newest Deep Dive in Local Video. Each week we share our thoughts about the critical news and events in the past week in local. In the second half of that weekly video we take a deeper strategic and tactical dive into one interesting area that caught their attention during the week and","og:url":"https:\/\/blumenthals.com\/blog\/2015\/09\/19\/personal-assistants-the-changing-nature-of-local-search\/","article:published_time":"2015-09-19T13:29:17+00:00","article:modified_time":"2015-09-19T13:29:17+00:00","twitter:card":"summary","twitter:title":"Personal Assistants &amp; the Changing Nature of Local Search","twitter:description":"Join Mary Bowling, David Mihm and me for the newest Deep Dive in Local Video. Each week we share our thoughts about the critical news and events in the past week in local. In the second half of that weekly video we take a deeper strategic and tactical dive into one interesting area that caught their attention during the week and"},"aioseo_meta_data":{"post_id":"18544","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2021-01-07 22:49:12","updated":"2026-01-26 08:31:42","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blumenthals.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blumenthals.com\/blog\/category\/google-plus\/\" title=\"Google+ Local\">Google+ Local<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tPersonal Assistants &amp; the Changing Nature of Local Search\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/blumenthals.com\/blog"},{"label":"Google+ Local","link":"https:\/\/blumenthals.com\/blog\/category\/google-plus\/"},{"label":"Personal Assistants &#038; the Changing Nature of Local Search","link":"https:\/\/blumenthals.com\/blog\/2015\/09\/19\/personal-assistants-the-changing-nature-of-local-search\/"}],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/18544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=18544"}],"version-history":[{"count":1,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/18544\/revisions"}],"predecessor-version":[{"id":18545,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/18544\/revisions\/18545"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=18544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=18544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=18544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}