{"id":18499,"date":"2015-09-14T11:09:24","date_gmt":"2015-09-14T15:09:24","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=18499"},"modified":"2015-09-14T11:09:24","modified_gmt":"2015-09-14T15:09:24","slug":"survey-why-do-customers-leave-reviews-for-local-businesses","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2015\/09\/14\/survey-why-do-customers-leave-reviews-for-local-businesses\/","title":{"rendered":"Survey: Why do Customers Leave Reviews for Local Businesses?"},"content":{"rendered":"<p>I have always wondered about triggers and motives that lay beneath consumer&#8217;s desire to leave reviews for local merchants. Fortunately large scale consumer research is now relatively cheap and easy with Google Surveys.<\/p>\n<p>I just published the first summary of my search into the question, <a href=\"http:\/\/blog.getfivestars.com\/survey-why-do-consumers-leave-reviews\/\">When and Why do Consumers Leave Reviews for Local Businesses\u00a0<\/a>at the GetFiveStars blog.<\/p>\n<p>Using Google Survey filtering question, we first surveyed 2685 consumers to ascertain their review frequency. We then asked the 30% that indicated that they have leave at least one review in the past 12 months for a local business to answer in their own words as to why.<\/p>\n<p>The results are interesting and are the first in a coming series of consumer and business research as to attitudes towards reviews that we will be running at GetFiveStars.*<\/p>\n<p>*Disclaimer: I am a founder, owner and employee of GetFiveStars so any pride or other bias is to be understood.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have always wondered about triggers and motives that lay beneath consumer&#8217;s desire to leave reviews for local merchants. Fortunately large scale consumer research is now relatively cheap and easy with Google Surveys. I just published the first summary of my search into the question, When and Why do Consumers Leave Reviews for Local Businesses\u00a0at &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-18499","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"I have always wondered about triggers and motives that lay beneath consumer&#039;s desire to leave reviews for local merchants. Fortunately large scale consumer research is now relatively cheap and easy with Google Surveys. I just published the first summary of my search into the question, When and Why do Consumers Leave Reviews for Local Businesses at\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mike Blumenthal\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blumenthals.com\/blog\/2015\/09\/14\/survey-why-do-customers-leave-reviews-for-local-businesses\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Mike Blumenthal | Developing Knowledge about Local Search\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Survey: Why do Customers Leave Reviews for Local Businesses?\" \/>\n\t\t<meta property=\"og:description\" content=\"I have always wondered about triggers and motives that lay beneath consumer&#039;s desire to leave reviews for local merchants. Fortunately large scale consumer research is now relatively cheap and easy with Google Surveys. I just published the first summary of my search into the question, When and Why do Consumers Leave Reviews for Local Businesses at\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blumenthals.com\/blog\/2015\/09\/14\/survey-why-do-customers-leave-reviews-for-local-businesses\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2015-09-14T15:09:24+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2015-09-14T15:09:24+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Survey: Why do Customers Leave Reviews for Local Businesses?\" \/>\n\t\t<meta name=\"twitter:description\" content=\"I have always wondered about triggers and motives that lay beneath consumer&#039;s desire to leave reviews for local merchants. 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