{"id":18120,"date":"2015-05-22T18:43:40","date_gmt":"2015-05-22T22:43:40","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=18120"},"modified":"2015-05-23T09:19:04","modified_gmt":"2015-05-23T13:19:04","slug":"more-google-pack-results","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2015\/05\/22\/more-google-pack-results\/","title":{"rendered":"More Google Pack Results"},"content":{"rendered":"<p>Last week Andrew Shotland <a href=\"http:\/\/www.localseoguide.com\/did-local-directories-get-hit-by-googles-doorway-page-algo\/\">noted<\/a> some traffic declines for a number of local directories that he associated with the Door Way Page Algo update.<\/p>\n<p>In that post, Phl Rozak \u00a0of <a href=\"http:\/\/www.localvisibilitysystem.com\">LocalVisibility<\/a> <a href=\"http:\/\/www.localseoguide.com\/did-local-directories-get-hit-by-googles-doorway-page-algo\/#comment-153957\">noted<\/a>\u00a0in the comments to that post that he had simultaneously seen an increase in pack results not just for real estate but for other search terms like &#8220;DUI law, water damage restoration, and possibly like Botox and liposuction&#8221;. I finally got around to looking and saw the\u00a0<a href=\"http:\/\/blumenthals.com\/blog\/2015\/05\/22\/local-real-estate-results-are-back-in-google-search\/\">clear increases in real estate searches<\/a>.<\/p>\n<p>Late last week <a href=\"https:\/\/moz.com\/community\/users\/22897\">Dr. Pete <\/a>of Moz alerted me to a\u00a0dramatic\u00a0uptick in the <a href=\"http:\/\/mozcast.com\/features\">Moz Cast count<\/a> for local results. I have been following them since and they seem to clearly mirror\u00a0what Phil had noted and the observations in real estate searches.<\/p>\n<p>In fact they show a jump in the number of Local Packs being returned from\u00a0\u00a010% of all searches to now being shown in 12%, an increase of 20%.<\/p>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2015\/05\/moz-cast.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-18121\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2015\/05\/moz-cast-520x550.png\" alt=\"moz-cast\" width=\"520\" height=\"550\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2015\/05\/moz-cast-520x550.png 520w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2015\/05\/moz-cast-189x200.png 189w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2015\/05\/moz-cast.png 767w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>I think it unlikely that this was a coincidence. The removal of doorway pages could have allowed what local web pages were there to move into the top 3-5 positions in the search results thus triggering more packs. Or perhaps there was some other local change. For example if Google started trusting some new locally prominent sites\u00a0that added enough relevance to the local listings to facilitate their showing. Regardless, there are now more packs appearing for search terms that until recently had none.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week Andrew Shotland noted some traffic declines for a number of local directories that he associated with the Door Way Page Algo update. In that post, Phl Rozak \u00a0of LocalVisibility noted\u00a0in the comments to that post that he had simultaneously seen an increase in pack results not just for real estate but for other &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-18120","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/18120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=18120"}],"version-history":[{"count":6,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/18120\/revisions"}],"predecessor-version":[{"id":18127,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/18120\/revisions\/18127"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=18120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=18120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=18120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}