{"id":17960,"date":"2015-04-21T13:55:15","date_gmt":"2015-04-21T17:55:15","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=17960"},"modified":"2015-04-21T14:09:33","modified_gmt":"2015-04-21T18:09:33","slug":"amazon-rolls-out-amazon-destinations-a-hotel-booking-site","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2015\/04\/21\/amazon-rolls-out-amazon-destinations-a-hotel-booking-site\/","title":{"rendered":"Amazon Rolls Out Amazon Destinations – A Hotel Booking Site"},"content":{"rendered":"

Amazon has been moving steadily into local via their numerous local marketplaces; home services<\/a>, same day product\u00a0delivery<\/a>, restaurant takeout<\/a>, grocery\u00a0deliver<\/a>\u00a0and hotel bookings. \u00a0Today they upped their hotel booking game with the rollout<\/a> of Amazon Destinations<\/a>\u00a0as part of local.amazon.com.<\/p>\n

The website doesn’t go for the every hotel in the world approach of TripAdvisor and is focused around regional chains,\u00a0\u00a0 botique hotels and b and b’s and seems to be\u00a0emphasizing\u00a0short getaways within driving distance from major metropolitan areas.<\/p>\n

\"Screen<\/a><\/p>\n

From the business section<\/a> of the local site:<\/p>\n

Amazon Destinations helps hotel operators reach millions of Amazon customers looking to book their next getaway. You can provide access to your everyday rates and availability, along with packaged deals and discounts.<\/em><\/p>\n

Amazon is positioning itself as a high touch, high visibility environment where businesses can\u00a0increase their exposure and be assured that their customers will receive excellent service via Amazon.<\/p>\n

\"Screen<\/a><\/p>\n

Clearly Amazon is rapidly moving into the local space. They will not compete directly with Google’s approach of providing massive local data and they probably can’t compete with Google in this arena.<\/p>\n

But instead of\u00a0driving people down the search funnel to an ad they will drive people to make the actual\u00a0purchase.\u00a0They will leverage the trust people have in their name and the high traffic of their site to compete in local where their brand, marketplaces and customer service gives them an advantage.<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon has been moving steadily into local via their numerous local marketplaces; home services, same day product\u00a0delivery, restaurant takeout, grocery\u00a0deliver\u00a0and hotel bookings. \u00a0Today they upped their hotel booking game with the rollout of Amazon Destinations\u00a0as part of local.amazon.com. The website doesn’t go for the every hotel in the world approach of TripAdvisor and is focused …<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-17960","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t