{"id":17676,"date":"2015-02-18T14:11:48","date_gmt":"2015-02-18T18:11:48","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=17676"},"modified":"2015-02-19T11:11:59","modified_gmt":"2015-02-19T15:11:59","slug":"reviews-are-hard-a-look-at-the-numbers","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2015\/02\/18\/reviews-are-hard-a-look-at-the-numbers\/","title":{"rendered":"Why Reviews are Hard – A look at the numbers"},"content":{"rendered":"
Reviews are hard. Particularly at Yelp.<\/p>\n
Most Americans have no desire to leave a review. When you combine that fact with fragmented market share and review site policies\u00a0it becomes even more difficult.<\/p>\n
Here are some numbers to put the difficulties with Yelp in perspective. Let’s start with emailing 100 of your customers to calculate how many folks are left to possibly leave reviews in the end:<\/p>\n
\n\n
\n
<\/td>\n
\u00a0%<\/td>\n
\n
# of People left\u00a0that might have a review published at Yelp<\/p>\n<\/td>\n<\/tr>\n
\n
\n
Customers\u00a0<\/span><\/p>\n<\/td>\n
<\/td>\n
\n
100<\/p>\n<\/td>\n<\/tr>\n
\n
\n
Typical Email Open Rate<\/p>\n<\/td>\n
\n
40%<\/p>\n<\/td>\n
\n
40<\/p>\n<\/td>\n<\/tr>\n
\n
\n
% of US American Adults Unlikely to leave a review1<\/sup><\/p>\n<\/td>\n
\n
78%<\/p>\n<\/td>\n
\n
8.8<\/p>\n<\/td>\n<\/tr>\n
\n
\n
% of those that like you enough to leave a review2<\/sup><\/p>\n<\/td>\n
\n
88%<\/p>\n<\/td>\n
\n
7.75<\/p>\n<\/td>\n<\/tr>\n
\n
\n
% of Adults that prefer Yelp3<\/sup><\/p>\n<\/td>\n