{"id":17471,"date":"2014-12-01T18:53:31","date_gmt":"2014-12-01T22:53:31","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=17471"},"modified":"2014-12-01T18:54:53","modified_gmt":"2014-12-01T22:54:53","slug":"google-rolls-out-major-update-to-google-my-business-guidelines","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2014\/12\/01\/google-rolls-out-major-update-to-google-my-business-guidelines\/","title":{"rendered":"Google Rolls Out Major Update to Google My Business Guidelines"},"content":{"rendered":"<p>Google has rolled out a major update to their <a href=\" https:\/\/support.google.com\/business\/answer\/3038177 \">My Business (ie Places) Guidelines<\/a>. The new Guideline offers much more concrete examples and clarifies a number of situations particularly multi-practitioner listings and their naming.<\/p>\n<p>Some obvious highlights:<\/p>\n<ul>\n<li>Descriptors of any sort are NOT allowed<\/li>\n<li>Categories should be the more specific category and NOT the overarching, general category<\/li>\n<li>Increased name and category consistency amongst multi location chains<\/li>\n<li>Two or more brands at the same location must pick one name<\/li>\n<li>If Different departments are to have their own page they must have unique categories<\/li>\n<li>Practitioner&#8217;s pages, in multi location practices should have their name only and not the name of the practice<\/li>\n<li>Solo Practitioners only can use the format of Practice: Practitioner<\/li>\n<li>Virtual Offices are NOT allowed unless staffed. (If they are staffed then they aren&#8217;t virtual are they?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google has rolled out a major update to their My Business (ie Places) Guidelines. The new Guideline offers much more concrete examples and clarifies a number of situations particularly multi-practitioner listings and their naming. Some obvious highlights: Descriptors of any sort are NOT allowed Categories should be the more specific category and NOT the overarching, &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-17471","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/17471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=17471"}],"version-history":[{"count":3,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/17471\/revisions"}],"predecessor-version":[{"id":17474,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/17471\/revisions\/17474"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=17471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=17471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=17471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}