{"id":16901,"date":"2014-07-25T17:15:22","date_gmt":"2014-07-25T21:15:22","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=16901"},"modified":"2014-07-25T19:02:48","modified_gmt":"2014-07-25T23:02:48","slug":"7-pack-decline-of-over-60-reported-by-mozcast","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2014\/07\/25\/7-pack-decline-of-over-60-reported-by-mozcast\/","title":{"rendered":"7 Pack Decline of over 60% Reported by MozCast"},"content":{"rendered":"<p><strong>Update<\/strong>: Moz has provided me with a list of local searches that were returning packs that no longer are. I am sharing <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/11IbfdXWAfcbIxSejKilw-D890uloXkdz6fenz3PrevU\/edit?usp=sharing\">this here<\/a>\u00a0as a Google Doc. If you draw any conclusions from the data please reshare it.<\/p>\n<p>There has been some discussion at Plus and <a href=\"http:\/\/searchengineland.com\/googles-pigeon-update-solves-yelp-problem-boosts-local-directories-197949\">SearchEngineland<\/a> about the impact of the <a href=\"http:\/\/blumenthals.com\/blog\/2014\/07\/25\/google-updates-local-algo-with-more-web-based-signals-turmoil-in-serps\/comment-page-1\/#comment-756799\">recent Local Search algo<\/a> update on directories and Local Pack results. While the article at SEL was anecdotal this recent data from Moz is less so.<\/p>\n<p>Here is a communication with <a href=\"http:\/\/moz.com\/about\/team\/cyrusshepard\">Cyrus Shepard<\/a> and\u00a0<a href=\"http:\/\/moz.com\/about\/team\/drpete\">Dr. Pete Meyers<\/a> at Moz about the prevalence of the Pack in results they track:<\/p>\n<p style=\"padding-left: 30px;\"><em>Out of the 10K keywords MozCast tracks, 5K are localized (to 5 metro areas). On the morning of 7\/24, 560\/5000 (11.2%) were showing pack results. This morning (7\/25), only 212\/5000 (4.2%) were showing back results. We saw a 60%+ drop day-over-day.<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>Local carousels were also down, and one-boxes seems to be up.<\/em><\/p>\n<p>When viewing in the context of the Local <a href=\"http:\/\/mozcast.com\/features\">MozCast<\/a> the apparent drop in 7-Pack results appears significant. I suppose it is conceivable that they are showing more on searches that Moz isn&#8217;t tracking but the Moz sample is large and varied and this is the best overall view so far.<\/p>\n<figure id=\"attachment_16904\" aria-describedby=\"caption-attachment-16904\" style=\"width: 520px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/07\/MozCast_Feature_Graph.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16904 size-medium\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/07\/MozCast_Feature_Graph-520x257.jpg\" alt=\"MozCast_Feature_Graph\" width=\"520\" height=\"257\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/07\/MozCast_Feature_Graph-520x257.jpg 520w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/07\/MozCast_Feature_Graph-300x148.jpg 300w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/07\/MozCast_Feature_Graph.jpg 683w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/a><figcaption id=\"caption-attachment-16904\" class=\"wp-caption-text\">Click to view larger<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Update: Moz has provided me with a list of local searches that were returning packs that no longer are. I am sharing this here\u00a0as a Google Doc. If you draw any conclusions from the data please reshare it. There has been some discussion at Plus and SearchEngineland about the impact of the recent Local Search &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-16901","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/16901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=16901"}],"version-history":[{"count":5,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/16901\/revisions"}],"predecessor-version":[{"id":16908,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/16901\/revisions\/16908"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=16901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=16901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=16901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}