{"id":16809,"date":"2014-06-25T08:14:38","date_gmt":"2014-06-25T12:14:38","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=16809"},"modified":"2014-06-25T09:06:15","modified_gmt":"2014-06-25T13:06:15","slug":"google-promoting-my-business-from-the-front-page","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2014\/06\/25\/google-promoting-my-business-from-the-front-page\/","title":{"rendered":"Google Promoting My Business from the Front Page"},"content":{"rendered":"<p><a href=\"http:\/\/www.localvisibilitysystem.com\">Phil Rosek<\/a> <a href=\"http:\/\/blumenthals.com\/blog\/2014\/06\/24\/google-my-business-iphone-app-now-available\/comment-page-1\/#comment-744967\">pointed out <\/a>that Google is now promoting, worldwide, My Business to SMBs from the front page of search\u00a0on both desktop AND mobile devices\u00a0with a slick campaign to get more locations signed up for&#8230;.not for Plus page&#8230;<\/p>\n<p>&#8230; but for My Business benefits:<\/p>\n<ul>\n<li>Being found in search<\/li>\n<li>Connecting and communicating with customers<\/li>\n<li>Ease of Use<\/li>\n<\/ul>\n<p>They couldn&#8217;t be giving it better exposure in their world than a lone link below the search box that&#8217;s for sure. And they are emphasizing benefits not features. Their deemphasis of Plus couldn&#8217;t be more obvious than this campaign.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-16811\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-25-at-8.00.59-AM-520x347.png\" alt=\"Screen Shot 2014-06-25 at 8.00.59 AM\" width=\"520\" height=\"347\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-25-at-8.00.59-AM-520x347.png 520w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-25-at-8.00.59-AM-300x200.png 300w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-25-at-8.00.59-AM.png 690w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/p>\n<p>There are still some complex barriers for the SMB to cross to get from here to there like SEO, attracting followers, developing a communication strategy and the somewhat unpredictable nature of local search but this is a great start by Google to get business folks in the front door.<\/p>\n<p>The gloves are off. Well done Google.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-25-at-8.01.32-AM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-16810\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-25-at-8.01.32-AM-520x465.png\" alt=\"Screen Shot 2014-06-25 at 8.01.32 AM\" width=\"520\" height=\"465\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-25-at-8.01.32-AM-520x465.png 520w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-25-at-8.01.32-AM-223x200.png 223w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-25-at-8.01.32-AM.png 838w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Now for the hard part for Google\u2026 making the whole world of local social search not just be easy to sign up for but easy to execute in a way that really does bring ALL of these benefits to the SMB.<\/p>\n<p>Man, would I love to know the numbers from this campaign. \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Phil Rosek pointed out that Google is now promoting, worldwide, My Business to SMBs from the front page of search\u00a0on both desktop AND mobile devices\u00a0with a slick campaign to get more locations signed up for&#8230;.not for Plus page&#8230; &#8230; but for My Business benefits: Being found in search Connecting and communicating with customers Ease of &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-16809","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/16809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=16809"}],"version-history":[{"count":7,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/16809\/revisions"}],"predecessor-version":[{"id":16813,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/16809\/revisions\/16813"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=16809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=16809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=16809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}