{"id":16740,"date":"2014-06-16T16:06:53","date_gmt":"2014-06-16T20:06:53","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=16740"},"modified":"2014-06-16T16:40:34","modified_gmt":"2014-06-16T20:40:34","slug":"google-starts-promoting-my-business-with-personalized-direct-email-hangout","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2014\/06\/16\/google-starts-promoting-my-business-with-personalized-direct-email-hangout\/","title":{"rendered":"Google Starts Promoting My Business With Personalized Direct Email &#038; Hangout"},"content":{"rendered":"<p>Google has started sending out very customized emails in an effort to attract businesses to their new My Business Page. It will be interesting to see how much and how lavishly Google promotes My Business. It really is the first time in a number of years that they have a place to send an SMB that makes sense. <\/p>\n<figure id=\"attachment_16745\" aria-describedby=\"caption-attachment-16745\" style=\"width: 474px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-3.58.16-PM.png\"><img decoding=\"async\" class=\"size-large wp-image-16745\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-3.58.16-PM-685x1024.png\" alt=\"Click to view larger\" width=\"520\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-3.58.16-PM-685x1024.png 685w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-3.58.16-PM-133x200.png 133w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-3.58.16-PM-401x600.png 401w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-3.58.16-PM.png 715w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><\/a><figcaption id=\"caption-attachment-16745\" class=\"wp-caption-text\">Click to view larger<\/figcaption><\/figure>\n<p>Interestingly Google has also reached out to the Local SEO community on this rollout. Something they have never really done in the past. Will Jade become the Matt Cutts of Local? It&#8217;s nice to see the outreach. <\/p>\n<p>This <a href=\"https:\/\/plus.google.com\/events\/cbsa87592vus99l2ndjbnkekq34\">My Business Q &#038; A Hangout<\/a> on June, 19th is for agencies that have local clients. <\/p>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-4.05.22-PM.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-4.05.22-PM-520x163.png\" alt=\"Screen Shot 2014-06-16 at 4.05.22 PM\" width=\"520\" height=\"163\" class=\"aligncenter size-medium wp-image-16748\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-4.05.22-PM-520x163.png 520w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-4.05.22-PM-300x94.png 300w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-4.05.22-PM-1024x322.png 1024w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-16-at-4.05.22-PM.png 1234w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has started sending out very customized emails in an effort to attract businesses to their new My Business Page. It will be interesting to see how much and how lavishly Google promotes My Business. It really is the first time in a number of years that they have a place to send an SMB &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-16740","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google has started sending out very customized emails in an effort to attract businesses to their new My Business Page. It will be interesting to see how much and how lavishly Google promotes My Business. It really is the first time in a number of years that they have a place to send an SMB\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mike Blumenthal\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blumenthals.com\/blog\/2014\/06\/16\/google-starts-promoting-my-business-with-personalized-direct-email-hangout\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Mike Blumenthal | Developing Knowledge about Local Search\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Google Starts Promoting My Business With Personalized Direct Email &amp; Hangout\" \/>\n\t\t<meta property=\"og:description\" content=\"Google has started sending out very customized emails in an effort to attract businesses to their new My Business Page. 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It really is the first time in a number of years that they have a place to send an SMB\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2014\\\/06\\\/16\\\/google-starts-promoting-my-business-with-personalized-direct-email-hangout\\\/#article\",\"name\":\"Google Starts Promoting My Business With Personalized Direct Email & Hangout\",\"headline\":\"Google Starts Promoting My Business With Personalized Direct Email &#038; Hangout\",\"author\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"http:\\\/\\\/blumenthals.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/06\\\/Screen-Shot-2014-06-16-at-3.58.16-PM-685x1024.png\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2014\\\/06\\\/16\\\/google-starts-promoting-my-business-with-personalized-direct-email-hangout\\\/#articleImage\"},\"datePublished\":\"2014-06-16T16:06:53-04:00\",\"dateModified\":\"2014-06-16T16:40:34-04:00\",\"inLanguage\":\"en-US\",\"commentCount\":2,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2014\\\/06\\\/16\\\/google-starts-promoting-my-business-with-personalized-direct-email-hangout\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2014\\\/06\\\/16\\\/google-starts-promoting-my-business-with-personalized-direct-email-hangout\\\/#webpage\"},\"articleSection\":\"Google+ Local\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2014\\\/06\\\/16\\\/google-starts-promoting-my-business-with-personalized-direct-email-hangout\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blumenthals.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/#listItem\",\"name\":\"Google+ Local\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/#listItem\",\"position\":2,\"name\":\"Google+ Local\",\"item\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2014\\\/06\\\/16\\\/google-starts-promoting-my-business-with-personalized-direct-email-hangout\\\/#listItem\",\"name\":\"Google Starts Promoting My Business With Personalized Direct Email &#038; Hangout\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2014\\\/06\\\/16\\\/google-starts-promoting-my-business-with-personalized-direct-email-hangout\\\/#listItem\",\"position\":3,\"name\":\"Google Starts Promoting My Business With Personalized Direct Email &#038; Hangout\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/#listItem\",\"name\":\"Google+ Local\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\",\"name\":\"Mike Blumenthal\",\"description\":\"Developing Knowledge about Local Search\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/\",\"name\":\"Mike Blumenthal\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2014\\\/06\\\/16\\\/google-starts-promoting-my-business-with-personalized-direct-email-hangout\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d8617e019d2d1ac91870df8164089168280ad79e57bb264a9f383abaee26b77?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Mike Blumenthal\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2014\\\/06\\\/16\\\/google-starts-promoting-my-business-with-personalized-direct-email-hangout\\\/#webpage\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2014\\\/06\\\/16\\\/google-starts-promoting-my-business-with-personalized-direct-email-hangout\\\/\",\"name\":\"Google Starts Promoting My Business With Personalized Direct Email & Hangout\",\"description\":\"Google has started sending out very customized emails in an effort to attract businesses to their new My Business Page. 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