{"id":16300,"date":"2014-03-11T15:13:14","date_gmt":"2014-03-11T19:13:14","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=16300"},"modified":"2014-03-11T15:48:38","modified_gmt":"2014-03-11T19:48:38","slug":"new-look-for-google-local-search-results","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2014\/03\/11\/new-look-for-google-local-search-results\/","title":{"rendered":"New Look for Google Local Search Results"},"content":{"rendered":"<p>Google is apparently testing a new, cleaner front page layout that will affect both local and regular search results. First <a href=\"https:\/\/twitter.com\/danbarker\/status\/441160029043843073\">reported<\/a> by Dan Barker on March 5th, Searchnewz is <a href=\"http:\/\/www.searchnewz.com\/google-to-launch-new-search-results-page-layout-soon-2014-03\">reporting<\/a> that they will be rolled out. \u00a0I am now seeing this new layout on Safari for Mac.<\/p>\n<p>The <a href=\"http:\/\/www.searchnewz.com\/google-to-launch-new-search-results-page-layout-soon-2014-03\">differences<\/a>:<\/p>\n<ul>\n<li>The removal of the underlines from all the links that appear in the search results on both paid and organic content.<\/li>\n<li>A new font style and larger font size for the titles. This results in only 55 characters visible in the title tag; the same as mobile.<\/li>\n<li>When a listing is rolled over and the KG Info Panel is show, the whole area to the right is greyed.<\/li>\n<li>Ads are now annotated rather than shaded making them more obviously ads to a color blind person and on LCD screens <a href=\"http:\/\/blumenthals.com\/blog\/2012\/01\/31\/is-google-intentionally-trying-to-minimize-the-fact-that-these-are-ads\/\">compared<\/a> to before.<\/li>\n<\/ul>\n<p>Here are some comparisons of the change before and after (click to view larger):<\/p>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/03\/Before-after-jewelry.png\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-16301\" alt=\"Before-after-jewelry\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/03\/Before-after-jewelry-625x1024.png\" width=\"520\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/03\/Before-after-jewelry-625x1024.png 625w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/03\/Before-after-jewelry-122x200.png 122w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/03\/Before-after-jewelry-366x600.png 366w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/03\/Before-after-jewelry.png 665w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/a><\/p>\n<p>Note that the grey extends down the full screen when the Info Panel is selected for Barbara Oliver &amp; Co Jewelry:<br \/>\n<!--more--><br \/>\n<a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/03\/Screen-Shot-2014-03-11-at-3.11.12-PM.png\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-16302\" alt=\"Screen Shot 2014-03-11 at 3.11.12 PM\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/03\/Screen-Shot-2014-03-11-at-3.11.12-PM-1024x984.png\" width=\"520\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/03\/Screen-Shot-2014-03-11-at-3.11.12-PM-1024x984.png 1024w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/03\/Screen-Shot-2014-03-11-at-3.11.12-PM-208x200.png 208w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/03\/Screen-Shot-2014-03-11-at-3.11.12-PM-520x499.png 520w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/03\/Screen-Shot-2014-03-11-at-3.11.12-PM.png 1031w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Branded search comparison:<\/p>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/03\/branded-search-before-and-after.png\"><img decoding=\"async\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/03\/branded-search-before-and-after-444x1024.png\" alt=\"branded-search-before-and-after\" width=\"520\" class=\"aligncenter size-large wp-image-16308\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/03\/branded-search-before-and-after-444x1024.png 444w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/03\/branded-search-before-and-after-260x600.png 260w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2014\/03\/branded-search-before-and-after.png 651w\" sizes=\"(max-width: 444px) 100vw, 444px\" \/><\/a><\/p>\n<p>Are others seeing this?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is apparently testing a new, cleaner front page layout that will affect both local and regular search results. First reported by Dan Barker on March 5th, Searchnewz is reporting that they will be rolled out. \u00a0I am now seeing this new layout on Safari for Mac. The differences: The removal of the underlines from &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-16300","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google is apparently testing a new, cleaner front page layout that will affect both local and regular search results. First reported by Dan Barker on March 5th, Searchnewz is reporting that they will be rolled out. I am now seeing this new layout on Safari for Mac. The differences: The removal of the underlines from\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mike Blumenthal\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blumenthals.com\/blog\/2014\/03\/11\/new-look-for-google-local-search-results\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Mike Blumenthal | Developing Knowledge about Local Search\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"New Look for Google Local Search Results\" \/>\n\t\t<meta property=\"og:description\" content=\"Google is apparently testing a new, cleaner front page layout that will affect both local and regular search results. First reported by Dan Barker on March 5th, Searchnewz is reporting that they will be rolled out. I am now seeing this new layout on Safari for Mac. The differences: The removal of the underlines from\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blumenthals.com\/blog\/2014\/03\/11\/new-look-for-google-local-search-results\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2014-03-11T19:13:14+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2014-03-11T19:48:38+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"New Look for Google Local Search Results\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Google is apparently testing a new, cleaner front page layout that will affect both local and regular search results. First reported by Dan Barker on March 5th, Searchnewz is reporting that they will be rolled out. I am now seeing this new layout on Safari for Mac. The differences: The removal of the underlines from\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2014\\\/03\\\/11\\\/new-look-for-google-local-search-results\\\/#article\",\"name\":\"New Look for Google Local Search Results\",\"headline\":\"New Look for Google Local Search Results\",\"author\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"http:\\\/\\\/blumenthals.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/03\\\/Before-after-jewelry-625x1024.png\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2014\\\/03\\\/11\\\/new-look-for-google-local-search-results\\\/#articleImage\"},\"datePublished\":\"2014-03-11T15:13:14-04:00\",\"dateModified\":\"2014-03-11T15:48:38-04:00\",\"inLanguage\":\"en-US\",\"commentCount\":22,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2014\\\/03\\\/11\\\/new-look-for-google-local-search-results\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2014\\\/03\\\/11\\\/new-look-for-google-local-search-results\\\/#webpage\"},\"articleSection\":\"Google+ Local\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2014\\\/03\\\/11\\\/new-look-for-google-local-search-results\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blumenthals.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/#listItem\",\"name\":\"Google+ Local\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/#listItem\",\"position\":2,\"name\":\"Google+ Local\",\"item\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2014\\\/03\\\/11\\\/new-look-for-google-local-search-results\\\/#listItem\",\"name\":\"New Look for Google Local Search Results\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2014\\\/03\\\/11\\\/new-look-for-google-local-search-results\\\/#listItem\",\"position\":3,\"name\":\"New Look for Google Local Search Results\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-plus\\\/#listItem\",\"name\":\"Google+ Local\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\",\"name\":\"Mike Blumenthal\",\"description\":\"Developing Knowledge about Local Search\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/\",\"name\":\"Mike Blumenthal\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2014\\\/03\\\/11\\\/new-look-for-google-local-search-results\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d8617e019d2d1ac91870df8164089168280ad79e57bb264a9f383abaee26b77?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Mike Blumenthal\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2014\\\/03\\\/11\\\/new-look-for-google-local-search-results\\\/#webpage\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2014\\\/03\\\/11\\\/new-look-for-google-local-search-results\\\/\",\"name\":\"New Look for Google Local Search Results\",\"description\":\"Google is apparently testing a new, cleaner front page layout that will affect both local and regular search results. 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The differences: The removal of the underlines from"},"aioseo_meta_data":{"post_id":"16300","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2021-01-07 23:43:23","updated":"2026-01-13 20:52:01","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blumenthals.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blumenthals.com\/blog\/category\/google-plus\/\" title=\"Google+ Local\">Google+ Local<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tNew Look for Google Local Search Results\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/blumenthals.com\/blog"},{"label":"Google+ Local","link":"https:\/\/blumenthals.com\/blog\/category\/google-plus\/"},{"label":"New Look for Google Local Search Results","link":"https:\/\/blumenthals.com\/blog\/2014\/03\/11\/new-look-for-google-local-search-results\/"}],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/16300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=16300"}],"version-history":[{"count":8,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/16300\/revisions"}],"predecessor-version":[{"id":16313,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/16300\/revisions\/16313"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=16300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=16300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=16300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}