{"id":162,"date":"2007-05-16T09:50:34","date_gmt":"2007-05-16T13:50:34","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/2007\/05\/16\/expanded-use-of-the-local-onebox\/"},"modified":"2007-05-16T22:36:45","modified_gmt":"2007-05-17T02:36:45","slug":"expanded-use-of-the-local-onebox","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2007\/05\/16\/expanded-use-of-the-local-onebox\/","title":{"rendered":"Expanded use of the Local OneBox"},"content":{"rendered":"<p><img decoding=\"async\" align=\"right\" title=\"StateWideOnebox.jpg\" id=\"image161\" alt=\"StateWideOnebox.jpg\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2007\/05\/StateWideOnebox.jpg\" \/>Earl the Pearl has <a href=\"http:\/\/www.seorefugee.com\/forums\/showthread.php?t=5948\">reported at SEO Refugee <\/a>of the expanded presence of the Local OneBox on broader geographic phrases and broader business categories. He notes:<\/p>\n<p><em>Onebox maps are now returned on searches by state names, ie Used cars Florida, Nursing School Pennsylvania.<\/em> <em>Previously its appearance was more locally focused for queries like used cars Miamia and nursing schools Philadelphia. The onebox also shows for industry secondary terms. Previously it didn&#8217;t.<\/em><\/p>\n<p><em>All of which injects the google onebox, the google maps inserts and the google maps algo serps more prominently throughout a far greater variety of localized searches in serps. <\/em><\/p>\n<p>These results are appearing both <a href=\"http:\/\/www.seroundtable.com\/archives\/013501.html\">interspersed in the results<\/a>(as noted by Barry S at the SeRoundtable.com), at the top of the organic search results AND and can achieve featured OneBox status.<\/p>\n<p>It is hard to underestimate the effect that these type of results will on these very broad (geographically) search terms will have on traffic (state + business category). It puts an all new emphasis on the OneBox and its importance for visibility.<!--more--> <img decoding=\"async\" alt=\"TopOnebox.jpg\" id=\"image163\" title=\"TopOnebox.jpg\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2007\/05\/TopOnebox.jpg\" \/><\/p>\n<p><a title=\"StateWideOnebox.jpg\" class=\"imagelink\" rel=\"attachment\" id=\"p161\" href=\"http:\/\/blumenthals.com\/blog\/?attachment_id=161\"><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earl the Pearl has reported at SEO Refugee of the expanded presence of the Local OneBox on broader geographic phrases and broader business categories. He notes: Onebox maps are now returned on searches by state names, ie Used cars Florida, Nursing School Pennsylvania. Previously its appearance was more locally focused for queries like used cars &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-162","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=162"}],"version-history":[{"count":0,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/162\/revisions"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}