{"id":160,"date":"2007-05-15T13:16:07","date_gmt":"2007-05-15T17:16:07","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/2007\/05\/15\/local-search-not-the-be-all-and-end-all\/"},"modified":"2007-05-15T13:16:07","modified_gmt":"2007-05-15T17:16:07","slug":"local-search-not-the-be-all-and-end-all","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2007\/05\/15\/local-search-not-the-be-all-and-end-all\/","title":{"rendered":"Local Search not the be all and end all"},"content":{"rendered":"<p>Today I received a communication from a reader reporting that he was surprised that his organic &#8220;long tale search using local phrases&#8221; (i.e. service + locationpage optimization) were still producing solid results for hist website. He said &#8220;<em>Actually surprised me.\u00c2\u00a0 I figured the one box would have a more dampening effect&#8230;&#8230;and it may have&#8230;but this traffic is still strong.<\/em>&#8221;<\/p>\n<p>My response: I have never felt that a Local specific Campaign could have more than a very limited overall impact on any business that has regional appeal as you can optimize for so few terms and locations (a design flaw in the algos?)&#8230;.you use local to get high rankings for your bricks &#038; mortar location and you use longtail for all of the regional variations and markets that you serve&#8230;that has been the best bet and continues to be.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today I received a communication from a reader reporting that he was surprised that his organic &#8220;long tale search using local phrases&#8221; (i.e. service + locationpage optimization) were still producing solid results for hist website. He said &#8220;Actually surprised me.\u00c2\u00a0 I figured the one box would have a more dampening effect&#8230;&#8230;and it may have&#8230;but this &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-160","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=160"}],"version-history":[{"count":0,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/160\/revisions"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}