{"id":1560,"date":"2008-11-19T08:52:55","date_gmt":"2008-11-19T12:52:55","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=1560"},"modified":"2008-11-19T09:05:06","modified_gmt":"2008-11-19T13:05:06","slug":"tivo-delivers-local-ads","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2008\/11\/19\/tivo-delivers-local-ads\/","title":{"rendered":"TIVO Delivers: Local Ads"},"content":{"rendered":"<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2008\/11\/tivo-dominos2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1565\" title=\"tivo-dominos2\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2008\/11\/tivo-dominos2.jpg\" alt=\"\" width=\"300\" height=\"247\" align=\"right\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2008\/11\/tivo-dominos2.jpg 300w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2008\/11\/tivo-dominos2-150x123.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>The Wall Street Journal <a href=\"http:\/\/online.wsj.com\/article\/SB122696326027735201.html?mod=googlenews_wsj\">reported yesterday<\/a> that Tivo was now offering up the ability to order a Domino&#8217;s Pizza from your couch. Apparently the pizza offer pops up if you fast forward thru a Domino&#8217;s advertisement (that will teach you).<\/p>\n<p>You can choose pickup or home delivery via a simple pop up screen. If you can convince the delivery man to hand the pizza through your living room window, there will be no need to step off of the couch prior to devouring your snack.\u00a0<\/p>\n<p>Last February, after seeing the AppleTV2 at MacWorld, I noted that Apple had the <a href=\"http:\/\/blumenthals.com\/blog\/2008\/02\/08\/captive-viewersdemographics-knowledgelocation-awareness-appletv2s-targeted-local-ads\/\">perfect local ad delivery system<\/a> in place. It struck me that Apple already had all of the elements in AppleTV2 that would make for compelling local ad delivery: location awareness, attentive audience, knowledge about tastes &amp; interests, a credit card on hand (just one click away), demographic information and a <a href=\"http:\/\/www.appleinsider.com\/articles\/08\/02\/07\/apple_filing_depicts_apple_tv_with_ichat_widget_interface.html\">recent patent filing<\/a> for delivering contextual advertising.<\/p>\n<p>Seems Tivo has beaten them to the \u00a0the pizza.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Wall Street Journal reported yesterday that Tivo was now offering up the ability to order a Domino&#8217;s Pizza from your couch. Apparently the pizza offer pops up if you fast forward thru a Domino&#8217;s advertisement (that will teach you). You can choose pickup or home delivery via a simple pop up screen. If you &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1560","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"The Wall Street Journal reported yesterday that Tivo was now offering up the ability to order a Domino&#039;s Pizza from your couch. Apparently the pizza offer pops up if you fast forward thru a Domino&#039;s advertisement (that will teach you). You can choose pickup or home delivery via a simple pop up screen. If you\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mike Blumenthal\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blumenthals.com\/blog\/2008\/11\/19\/tivo-delivers-local-ads\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Mike Blumenthal | Developing Knowledge about Local Search\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"TIVO Delivers: Local Ads\" \/>\n\t\t<meta property=\"og:description\" content=\"The Wall Street Journal reported yesterday that Tivo was now offering up the ability to order a Domino&#039;s Pizza from your couch. Apparently the pizza offer pops up if you fast forward thru a Domino&#039;s advertisement (that will teach you). You can choose pickup or home delivery via a simple pop up screen. If you\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blumenthals.com\/blog\/2008\/11\/19\/tivo-delivers-local-ads\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2008-11-19T12:52:55+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2008-11-19T13:05:06+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"TIVO Delivers: Local Ads\" \/>\n\t\t<meta name=\"twitter:description\" content=\"The Wall Street Journal reported yesterday that Tivo was now offering up the ability to order a Domino&#039;s Pizza from your couch. Apparently the pizza offer pops up if you fast forward thru a Domino&#039;s advertisement (that will teach you). You can choose pickup or home delivery via a simple pop up screen. If you\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2008\\\/11\\\/19\\\/tivo-delivers-local-ads\\\/#article\",\"name\":\"TIVO Delivers: Local Ads\",\"headline\":\"TIVO Delivers: Local Ads\",\"author\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"http:\\\/\\\/blumenthals.com\\\/blog\\\/wp-content\\\/uploads\\\/2008\\\/11\\\/tivo-dominos2.jpg\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2008\\\/11\\\/19\\\/tivo-delivers-local-ads\\\/#articleImage\"},\"datePublished\":\"2008-11-19T08:52:55-04:00\",\"dateModified\":\"2008-11-19T09:05:06-04:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2008\\\/11\\\/19\\\/tivo-delivers-local-ads\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2008\\\/11\\\/19\\\/tivo-delivers-local-ads\\\/#webpage\"},\"articleSection\":\"Google Places (Maps &amp; Local)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2008\\\/11\\\/19\\\/tivo-delivers-local-ads\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blumenthals.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-maps-google-local\\\/#listItem\",\"name\":\"Google Places (Maps &amp; Local)\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-maps-google-local\\\/#listItem\",\"position\":2,\"name\":\"Google Places (Maps &amp; Local)\",\"item\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-maps-google-local\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2008\\\/11\\\/19\\\/tivo-delivers-local-ads\\\/#listItem\",\"name\":\"TIVO Delivers: Local Ads\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2008\\\/11\\\/19\\\/tivo-delivers-local-ads\\\/#listItem\",\"position\":3,\"name\":\"TIVO Delivers: Local Ads\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/google-maps-google-local\\\/#listItem\",\"name\":\"Google Places (Maps &amp; Local)\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\",\"name\":\"Mike Blumenthal\",\"description\":\"Developing Knowledge about Local Search\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/\",\"name\":\"Mike Blumenthal\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2008\\\/11\\\/19\\\/tivo-delivers-local-ads\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d8617e019d2d1ac91870df8164089168280ad79e57bb264a9f383abaee26b77?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Mike Blumenthal\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2008\\\/11\\\/19\\\/tivo-delivers-local-ads\\\/#webpage\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2008\\\/11\\\/19\\\/tivo-delivers-local-ads\\\/\",\"name\":\"TIVO Delivers: Local Ads\",\"description\":\"The Wall Street Journal reported yesterday that Tivo was now offering up the ability to order a Domino's Pizza from your couch. Apparently the pizza offer pops up if you fast forward thru a Domino's advertisement (that will teach you). You can choose pickup or home delivery via a simple pop up screen. If you\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2008\\\/11\\\/19\\\/tivo-delivers-local-ads\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\"},\"datePublished\":\"2008-11-19T08:52:55-04:00\",\"dateModified\":\"2008-11-19T09:05:06-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/\",\"name\":\"Mike Blumenthal\",\"description\":\"Developing Knowledge about Local Search\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"TIVO Delivers: Local Ads","description":"The Wall Street Journal reported yesterday that Tivo was now offering up the ability to order a Domino's Pizza from your couch. Apparently the pizza offer pops up if you fast forward thru a Domino's advertisement (that will teach you). You can choose pickup or home delivery via a simple pop up screen. If you","canonical_url":"https:\/\/blumenthals.com\/blog\/2008\/11\/19\/tivo-delivers-local-ads\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blumenthals.com\/blog\/2008\/11\/19\/tivo-delivers-local-ads\/#article","name":"TIVO Delivers: Local Ads","headline":"TIVO Delivers: Local Ads","author":{"@id":"https:\/\/blumenthals.com\/blog\/author\/mike-blumenthal\/#author"},"publisher":{"@id":"https:\/\/blumenthals.com\/blog\/#organization"},"image":{"@type":"ImageObject","url":"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2008\/11\/tivo-dominos2.jpg","@id":"https:\/\/blumenthals.com\/blog\/2008\/11\/19\/tivo-delivers-local-ads\/#articleImage"},"datePublished":"2008-11-19T08:52:55-04:00","dateModified":"2008-11-19T09:05:06-04:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/blumenthals.com\/blog\/2008\/11\/19\/tivo-delivers-local-ads\/#webpage"},"isPartOf":{"@id":"https:\/\/blumenthals.com\/blog\/2008\/11\/19\/tivo-delivers-local-ads\/#webpage"},"articleSection":"Google Places (Maps &amp; Local)"},{"@type":"BreadcrumbList","@id":"https:\/\/blumenthals.com\/blog\/2008\/11\/19\/tivo-delivers-local-ads\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/blumenthals.com\/blog#listItem","position":1,"name":"Home","item":"https:\/\/blumenthals.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/blumenthals.com\/blog\/category\/google-maps-google-local\/#listItem","name":"Google Places (Maps &amp; Local)"}},{"@type":"ListItem","@id":"https:\/\/blumenthals.com\/blog\/category\/google-maps-google-local\/#listItem","position":2,"name":"Google Places (Maps &amp; Local)","item":"https:\/\/blumenthals.com\/blog\/category\/google-maps-google-local\/","nextItem":{"@type":"ListItem","@id":"https:\/\/blumenthals.com\/blog\/2008\/11\/19\/tivo-delivers-local-ads\/#listItem","name":"TIVO Delivers: Local Ads"},"previousItem":{"@type":"ListItem","@id":"https:\/\/blumenthals.com\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/blumenthals.com\/blog\/2008\/11\/19\/tivo-delivers-local-ads\/#listItem","position":3,"name":"TIVO Delivers: Local Ads","previousItem":{"@type":"ListItem","@id":"https:\/\/blumenthals.com\/blog\/category\/google-maps-google-local\/#listItem","name":"Google Places (Maps &amp; Local)"}}]},{"@type":"Organization","@id":"https:\/\/blumenthals.com\/blog\/#organization","name":"Mike Blumenthal","description":"Developing Knowledge about Local Search","url":"https:\/\/blumenthals.com\/blog\/"},{"@type":"Person","@id":"https:\/\/blumenthals.com\/blog\/author\/mike-blumenthal\/#author","url":"https:\/\/blumenthals.com\/blog\/author\/mike-blumenthal\/","name":"Mike Blumenthal","image":{"@type":"ImageObject","@id":"https:\/\/blumenthals.com\/blog\/2008\/11\/19\/tivo-delivers-local-ads\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/4d8617e019d2d1ac91870df8164089168280ad79e57bb264a9f383abaee26b77?s=96&d=mm&r=g","width":96,"height":96,"caption":"Mike Blumenthal"}},{"@type":"WebPage","@id":"https:\/\/blumenthals.com\/blog\/2008\/11\/19\/tivo-delivers-local-ads\/#webpage","url":"https:\/\/blumenthals.com\/blog\/2008\/11\/19\/tivo-delivers-local-ads\/","name":"TIVO Delivers: Local Ads","description":"The Wall Street Journal reported yesterday that Tivo was now offering up the ability to order a Domino's Pizza from your couch. Apparently the pizza offer pops up if you fast forward thru a Domino's advertisement (that will teach you). You can choose pickup or home delivery via a simple pop up screen. If you","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/blumenthals.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/blumenthals.com\/blog\/2008\/11\/19\/tivo-delivers-local-ads\/#breadcrumblist"},"author":{"@id":"https:\/\/blumenthals.com\/blog\/author\/mike-blumenthal\/#author"},"creator":{"@id":"https:\/\/blumenthals.com\/blog\/author\/mike-blumenthal\/#author"},"datePublished":"2008-11-19T08:52:55-04:00","dateModified":"2008-11-19T09:05:06-04:00"},{"@type":"WebSite","@id":"https:\/\/blumenthals.com\/blog\/#website","url":"https:\/\/blumenthals.com\/blog\/","name":"Mike Blumenthal","description":"Developing Knowledge about Local Search","inLanguage":"en-US","publisher":{"@id":"https:\/\/blumenthals.com\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"Mike Blumenthal | Developing Knowledge about Local Search","og:type":"article","og:title":"TIVO Delivers: Local Ads","og:description":"The Wall Street Journal reported yesterday that Tivo was now offering up the ability to order a Domino's Pizza from your couch. Apparently the pizza offer pops up if you fast forward thru a Domino's advertisement (that will teach you). You can choose pickup or home delivery via a simple pop up screen. If you","og:url":"https:\/\/blumenthals.com\/blog\/2008\/11\/19\/tivo-delivers-local-ads\/","article:published_time":"2008-11-19T12:52:55+00:00","article:modified_time":"2008-11-19T13:05:06+00:00","twitter:card":"summary","twitter:title":"TIVO Delivers: Local Ads","twitter:description":"The Wall Street Journal reported yesterday that Tivo was now offering up the ability to order a Domino's Pizza from your couch. Apparently the pizza offer pops up if you fast forward thru a Domino's advertisement (that will teach you). You can choose pickup or home delivery via a simple pop up screen. If you"},"aioseo_meta_data":{"post_id":"1560","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2021-01-07 20:02:47","updated":"2025-12-03 16:22:46","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blumenthals.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blumenthals.com\/blog\/category\/google-maps-google-local\/\" title=\"Google Places (Maps &amp; Local)\">Google Places (Maps &amp; Local)<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tTIVO Delivers: Local Ads\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/blumenthals.com\/blog"},{"label":"Google Places (Maps &amp; Local)","link":"https:\/\/blumenthals.com\/blog\/category\/google-maps-google-local\/"},{"label":"TIVO Delivers: Local Ads","link":"https:\/\/blumenthals.com\/blog\/2008\/11\/19\/tivo-delivers-local-ads\/"}],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/1560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=1560"}],"version-history":[{"count":5,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/1560\/revisions"}],"predecessor-version":[{"id":1567,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/1560\/revisions\/1567"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=1560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=1560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=1560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}