{"id":15325,"date":"2013-07-19T12:46:12","date_gmt":"2013-07-19T16:46:12","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=15325"},"modified":"2013-07-19T13:15:02","modified_gmt":"2013-07-19T17:15:02","slug":"googles-5-orange-stars-spreading-internationally-to-adwords-rich-snippets","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2013\/07\/19\/googles-5-orange-stars-spreading-internationally-to-adwords-rich-snippets\/","title":{"rendered":"Google&#8217;s 5-(orange) Stars Spreading Internationally, to Adwords &#038; Rich Snippets"},"content":{"rendered":"<p>More folks are reporting the visibility of the <a href=\"http:\/\/blumenthals.com\/blog\/2013\/07\/17\/first-reports-of-5-stars-returning-to-the-main-search-results\/\">5-Star system<\/a> on the main search results that Google has been rolling out. I am seeing them at work in Chrome on my Mac but not in Safari or Firefox and I am still not seeing them at home. There were also <a href=\"http:\/\/blumenthals.com\/blog\/2013\/07\/17\/first-reports-of-5-stars-returning-to-the-main-search-results\/comment-page-1\/#comment-657540\">reports<\/a> of them being seen in the Netherlands so they are obviously going global simultaneously.<\/p>\n<p>I was surprised to see that the same orangey color was being applied to both rich snippet reviews AND to AdWord reviews. The orange is <a href=\"http:\/\/blumenthals.com\/blog\/2013\/07\/17\/first-sightings-of-stars-in-the-carousel\/\">very visible<\/a> on the Local Carousel but less so against the white background on the main search results. It would be interesting to see an eye tracking study to see if they disrupt searcher behavior as much as the yellow color does.<\/p>\n<p>The 5-Stars have been permanently moved onto the G+ Page and the new Maps and are still intermittent on the desktop. They have not yet been spotted in mobile search or on the old Maps yet.<\/p>\n<p>(click to view larger)<\/p>\n<p><a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2013\/07\/barbara-oliver-reviews-Google-Search.png\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-15326\" alt=\"barbara oliver reviews   Google Search\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2013\/07\/barbara-oliver-reviews-Google-Search-590x1024.png\" width=\"520\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2013\/07\/barbara-oliver-reviews-Google-Search-590x1024.png 590w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2013\/07\/barbara-oliver-reviews-Google-Search-115x200.png 115w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2013\/07\/barbara-oliver-reviews-Google-Search-345x600.png 345w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2013\/07\/barbara-oliver-reviews-Google-Search.png 993w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More folks are reporting the visibility of the 5-Star system on the main search results that Google has been rolling out. I am seeing them at work in Chrome on my Mac but not in Safari or Firefox and I am still not seeing them at home. There were also reports of them being seen &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,16],"tags":[],"class_list":["post-15325","post","type-post","status-publish","format-standard","hentry","category-google-plus","category-reviews"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"More folks are reporting the visibility of the 5-Star system on the main search results that Google has been rolling out. I am seeing them at work in Chrome on my Mac but not in Safari or Firefox and I am still not seeing them at home. There were also reports of them being seen\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mike Blumenthal\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blumenthals.com\/blog\/2013\/07\/19\/googles-5-orange-stars-spreading-internationally-to-adwords-rich-snippets\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Mike Blumenthal | Developing Knowledge about Local Search\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Google\u2019s 5-(orange) Stars Spreading Internationally, to Adwords &amp; Rich Snippets\" \/>\n\t\t<meta property=\"og:description\" content=\"More folks are reporting the visibility of the 5-Star system on the main search results that Google has been rolling out. I am seeing them at work in Chrome on my Mac but not in Safari or Firefox and I am still not seeing them at home. There were also reports of them being seen\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blumenthals.com\/blog\/2013\/07\/19\/googles-5-orange-stars-spreading-internationally-to-adwords-rich-snippets\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2013-07-19T16:46:12+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2013-07-19T17:15:02+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Google\u2019s 5-(orange) Stars Spreading Internationally, to Adwords &amp; Rich Snippets\" \/>\n\t\t<meta name=\"twitter:description\" content=\"More folks are reporting the visibility of the 5-Star system on the main search results that Google has been rolling out. I am seeing them at work in Chrome on my Mac but not in Safari or Firefox and I am still not seeing them at home. There were also reports of them being seen\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2013\\\/07\\\/19\\\/googles-5-orange-stars-spreading-internationally-to-adwords-rich-snippets\\\/#article\",\"name\":\"Google\\u2019s 5-(orange) Stars Spreading Internationally, to Adwords & Rich Snippets\",\"headline\":\"Google&#8217;s 5-(orange) Stars Spreading Internationally, to Adwords &#038; Rich Snippets\",\"author\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"http:\\\/\\\/blumenthals.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/barbara-oliver-reviews-Google-Search-590x1024.png\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2013\\\/07\\\/19\\\/googles-5-orange-stars-spreading-internationally-to-adwords-rich-snippets\\\/#articleImage\"},\"datePublished\":\"2013-07-19T12:46:12-04:00\",\"dateModified\":\"2013-07-19T13:15:02-04:00\",\"inLanguage\":\"en-US\",\"commentCount\":16,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2013\\\/07\\\/19\\\/googles-5-orange-stars-spreading-internationally-to-adwords-rich-snippets\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2013\\\/07\\\/19\\\/googles-5-orange-stars-spreading-internationally-to-adwords-rich-snippets\\\/#webpage\"},\"articleSection\":\"Google+ Local, Reviews\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2013\\\/07\\\/19\\\/googles-5-orange-stars-spreading-internationally-to-adwords-rich-snippets\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blumenthals.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/reviews\\\/#listItem\",\"name\":\"Reviews\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/reviews\\\/#listItem\",\"position\":2,\"name\":\"Reviews\",\"item\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/reviews\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2013\\\/07\\\/19\\\/googles-5-orange-stars-spreading-internationally-to-adwords-rich-snippets\\\/#listItem\",\"name\":\"Google&#8217;s 5-(orange) Stars Spreading Internationally, to Adwords &#038; Rich Snippets\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2013\\\/07\\\/19\\\/googles-5-orange-stars-spreading-internationally-to-adwords-rich-snippets\\\/#listItem\",\"position\":3,\"name\":\"Google&#8217;s 5-(orange) Stars Spreading Internationally, to Adwords &#038; Rich Snippets\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/category\\\/reviews\\\/#listItem\",\"name\":\"Reviews\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/#organization\",\"name\":\"Mike Blumenthal\",\"description\":\"Developing Knowledge about Local Search\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/#author\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/author\\\/mike-blumenthal\\\/\",\"name\":\"Mike Blumenthal\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2013\\\/07\\\/19\\\/googles-5-orange-stars-spreading-internationally-to-adwords-rich-snippets\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d8617e019d2d1ac91870df8164089168280ad79e57bb264a9f383abaee26b77?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Mike Blumenthal\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2013\\\/07\\\/19\\\/googles-5-orange-stars-spreading-internationally-to-adwords-rich-snippets\\\/#webpage\",\"url\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2013\\\/07\\\/19\\\/googles-5-orange-stars-spreading-internationally-to-adwords-rich-snippets\\\/\",\"name\":\"Google\\u2019s 5-(orange) Stars Spreading Internationally, to Adwords & Rich Snippets\",\"description\":\"More folks are reporting the visibility of the 5-Star system on the main search results that Google has been rolling out. 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