{"id":151,"date":"2007-05-08T08:58:45","date_gmt":"2007-05-08T12:58:45","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=151"},"modified":"2007-05-08T08:58:45","modified_gmt":"2007-05-08T12:58:45","slug":"googles-click-to-call-coming-soon-to-an-ad-near-you","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2007\/05\/08\/googles-click-to-call-coming-soon-to-an-ad-near-you\/","title":{"rendered":"Google&#8217;s Click to Call coming soon to an ad near you?"},"content":{"rendered":"<p>In late April (I am still catching up on my reading), Bill Slawsky covered a recent patent application by Google: <a href=\"http:\/\/www.seobythesea.com\/?p=599\">Exploring Click and Pay to Call (CPTC) Google Phone Ads<\/a>. It was as interesting for what Google has already implemented as well as what they might implement. Clearly (as you can see from the image below), large parts of the technology have already been deployed in their <a href=\"http:\/\/blumenthals.com\/blog\/?p=46\">Google Maps Click to Call feature<\/a><\/p>\n<p>Like many of Google&#8217;s technologies, this one sits in a sort of limbo; cool, potentially high impact but unpromoted and hidden from most users. This is a technology to could drive significant small business use of Google Adwords particularly in the local sphere as the result would be something tangible that every small business owner understands: a telephone call.  Perhaps the patent filing portends a wider roll for the technology.<\/p>\n<p><img decoding=\"async\" align=\"top\" title=\"cppc.jpg\" id=\"image152\" alt=\"cppc.jpg\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2007\/05\/cppc.jpg\" \/><\/p>\n<p><em>Comparison of patent filing with Google Maps image <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In late April (I am still catching up on my reading), Bill Slawsky covered a recent patent application by Google: Exploring Click and Pay to Call (CPTC) Google Phone Ads. It was as interesting for what Google has already implemented as well as what they might implement. Clearly (as you can see from the image &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-151","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"In late April (I am still catching up on my reading), Bill Slawsky covered a recent patent application by Google: Exploring Click and Pay to Call (CPTC) Google Phone Ads. It was as interesting for what Google has already implemented as well as what they might implement. Clearly (as you can see from the image\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mike Blumenthal\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blumenthals.com\/blog\/2007\/05\/08\/googles-click-to-call-coming-soon-to-an-ad-near-you\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Mike Blumenthal | Developing Knowledge about Local Search\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Google\u2019s Click to Call coming soon to an ad near you?\" \/>\n\t\t<meta property=\"og:description\" content=\"In late April (I am still catching up on my reading), Bill Slawsky covered a recent patent application by Google: Exploring Click and Pay to Call (CPTC) Google Phone Ads. It was as interesting for what Google has already implemented as well as what they might implement. Clearly (as you can see from the image\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blumenthals.com\/blog\/2007\/05\/08\/googles-click-to-call-coming-soon-to-an-ad-near-you\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2007-05-08T12:58:45+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2007-05-08T12:58:45+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Google\u2019s Click to Call coming soon to an ad near you?\" \/>\n\t\t<meta name=\"twitter:description\" content=\"In late April (I am still catching up on my reading), Bill Slawsky covered a recent patent application by Google: Exploring Click and Pay to Call (CPTC) Google Phone Ads. It was as interesting for what Google has already implemented as well as what they might implement. 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