{"id":14942,"date":"2013-05-27T11:10:35","date_gmt":"2013-05-27T15:10:35","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=14942"},"modified":"2020-11-13T13:51:03","modified_gmt":"2020-11-13T17:51:03","slug":"why-you-should-have-professional-proofreader-for-your-bulk-emails","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2013\/05\/27\/why-you-should-have-professional-proofreader-for-your-bulk-emails\/","title":{"rendered":"Why You Should Have a Professional Proofreader for Your Bulk Emails"},"content":{"rendered":"<p>Language is an interesting thing. Sometimes it can be used in terribly inappropriate ways. Like in this email from the US Chamber of Commerce where he suggests &#8220;we remember those that have given to the cause &#8221; of supporting &#8220;the most&#8230; opportunistic country in the world&#8221;. The email went from tribute to travesty in one word that could&#8217;ve been avoided if they had just bothered to <a href=\"https:\/\/reedsy.com\/editing\/proofreading\">hire a proofreader<\/a> before publishing the memo. <\/p>\n<table style=\"width: 460px;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td valign=\"top\"><a href=\"http:\/\/click.uschambersmallbusinessnation.com\/t\/1472817\/129529039\/5945\/0\/\" target=\"_blank\"rel=\"nofollow\"><img decoding=\"async\" alt=\"U.S. Chamber Small Business Nation\" src=\"http:\/\/www.uschambersmallbusinessnation.com\/email\/images\/sbn-logo-email-header.jpg\" width=\"460\" border=\"0\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.friendsoftheuschamber.com\/email\/images\/spacer.gif\" width=\"1\" height=\"5\" border=\"0\" \/><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Dear Mike ,<\/span><\/p>\n<p>As we celebrate the long weekend and unofficial start of the summer season, we also want to take a moment to commemorate our nation\u2019s veterans, past and present.<\/p>\n<p>Did you know that Memorial Day is the only holiday that begins with the flag at half-staff in honor of the fallen and then raises it to full-mast at noon to inspire and pay tribute to those that serve on in their stead?<\/p>\n<p>We\u2019re lucky to live in the most free and opportunistic country in the world. Today we remember those who have given to that cause.<\/p>\n<p>We hope you\u2019ll take a minute to\u00a0share our post on Facebook.\n<\/p>\n<p align=\"center\"><a href=\"http:\/\/click.uschambersmallbusinessnation.com\/t\/1472817\/129529039\/30312\/0\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><img decoding=\"async\" alt=\"Share your thanks for those who fought to keep us free\" src=\"http:\/\/www.friendsoftheuschamber.com\/uploads\/americathefree_1.jpg\" border=\"0\" \/><\/a><\/p>\n<p align=\"left\">Have a safe and happy memorial day,<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"http:\/\/uschambersmallbusinessnation.com\/email\/images\/rob_firstname.gif\" border=\"0\" \/><br \/>\nRob Engstrom<br \/>\nSVP and National Political Director<br \/>\nU.S. Chamber of Commerce<\/p>\n<p>&nbsp;<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.friendsoftheuschamber.com\/uploads\/email\/friends-hLine-2.gif\" width=\"460\" height=\"30\" border=\"0\" \/><\/td>\n<\/tr>\n<tr align=\"center\">\n<td valign=\"top\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">U.S. Chamber of Commerce 1615 H Street, NW Washington DC 20062-2000<br \/>\n<a href=\"http:\/\/click.uschambersmallbusinessnation.com\/t\/1472817\/129529039\/3150\/0\/?3e076d18=bWlrZUBibHVtZW50aGFscy5jb20%3d&amp;c1e998ea=c21hbGxfYnVzaW5lc3NfbmF0aW9u&amp;x=6047f55f\"><br \/>\n<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Web Bug from http:\/\/click.uschambersmallbusinessnation.com\/db\/1472817\/129529039\/1.gif\" src=\"http:\/\/cdn.mailscanner.info\/1x1spacer.gif\" width=\"1\" height=\"1\" \/><\/p>\n<p>Here is Google&#8217;s (and generally accepted) <a href=\"https:\/\/www.google.com\/search?client=safari&amp;rls=en&amp;q=opportunistic+definition&amp;ie=UTF-8&amp;oe=UTF-8\">definition<\/a> of the word:<\/p>\n<h3>op\u00b7por\u00b7tun\u00b7is\u00b7tic<\/h3>\n<div>\/?\u00e4p?rt(y)o?o?nistik\/<\/p>\n<div id=\"pronunciation_flash\"><\/div>\n<\/div>\n<div>\n<table>\n<tbody>\n<tr>\n<td>\n<div>Adjective<\/div>\n<div>\n<table>\n<tbody>\n<tr>\n<td>\n<ol>\n<li>Exploiting chances offered by immediate circumstances without reference to moral principle.<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Language is an interesting thing. Sometimes it can be used in terribly inappropriate ways. Like in this email from the US Chamber of Commerce where he suggests &#8220;we remember those that have given to the cause &#8221; of supporting &#8220;the most&#8230; opportunistic country in the world&#8221;. The email went from tribute to travesty in one &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-14942","post","type-post","status-publish","format-standard","hentry","category-google-plus"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/14942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=14942"}],"version-history":[{"count":20,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/14942\/revisions"}],"predecessor-version":[{"id":22247,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/14942\/revisions\/22247"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=14942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=14942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=14942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}