{"id":14330,"date":"2013-02-03T20:09:51","date_gmt":"2013-02-04T00:09:51","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=14330"},"modified":"2013-12-04T21:30:44","modified_gmt":"2013-12-05T01:30:44","slug":"google-local-rel-publisher-or-relauthor-you-should-do-both","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2013\/02\/03\/google-local-rel-publisher-or-relauthor-you-should-do-both\/","title":{"rendered":"Google Local: Rel = Publisher Or Rel=Author? You Should Do Both"},"content":{"rendered":"<p>There were a number of questions after I <a href=\"http:\/\/blumenthals.com\/blog\/2013\/02\/02\/google-fully-embraces-authorship-for-local-listings\/\">reported<\/a> that a new Google+ Local claim of a business in Plus (not the Dasbboard) generated instructions to add the rel=publisher rich snippet to your website. Many asked whether rel=publisher should replace the rel=author snippet. The answer is that you should do both.<\/p>\n<p><a href=\"http:\/\/www.danielcberman.com\">Daniel Berman<\/a> explained it best in the <a href=\"http:\/\/blumenthals.com\/blog\/2013\/02\/02\/google-fully-embraces-authorship-for-local-listings\/#comment-596585\">comments<\/a>:<\/p>\n<p style=\"padding-left: 30px;\"><em>Its not a matter of either or, its a matter of both and. You want to setup the rel=\u201dpublisher\u201d to provide a context of identifying your business website to Google and especially giving you the chance to give them the categories that your business best fits, and then tying all of that back to your NAP information that Google has on file.<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>You want to setup your rel=\u201dauthor\u201d markup to recognize your contribution to the content as published by the business, but recognizing that your role as a human being is larger than just your position at that business. Maybe you also have a blog, and a hobby website. If you setup the rel=\u201dauthorship\u201d formatting on all of those sites then your online identify or persona becomes clearer to Google as whole.<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>That said both are needed, just like getting a yellow page listing for your business and business cards for yourself are helpful so that people can find the business but also personally connect with you as a person.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Here is a\u00a0<a href=\"http:\/\/www.slideshare.net\/seosmarty\/relpublisher-versus-relauthor\">good slide show<\/a>\u00a0by <a href=\"http:\/\/myblogguest.com\/blog\/\">Ann Smarty<\/a> detailing the differences.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px;\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/15613923?rel=0\" height=\"356\" width=\"427\" allowfullscreen=\"\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Rel=Publisher versus Rel=author\" href=\"http:\/\/www.slideshare.net\/seosmarty\/relpublisher-versus-relauthor\" target=\"_blank\">Rel=Publisher versus Rel=author<\/a> <\/strong> from <strong><a href=\"http:\/\/myblogguest.com\/blog\/\" target=\"_blank\">Ann Smarty<\/a><\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"<p>There were a number of questions after I reported that a new Google+ Local claim of a business in Plus (not the Dasbboard) generated instructions to add the rel=publisher rich snippet to your website. Many asked whether rel=publisher should replace the rel=author snippet. The answer is that you should do both. Daniel Berman explained it &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,31],"tags":[],"class_list":["post-14330","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local","category-whats-new-important"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"There were a number of questions after I reported that a new Google+ Local claim of a business in Plus (not the Dasbboard) generated instructions to add the rel=publisher rich snippet to your website. Many asked whether rel=publisher should replace the rel=author snippet. The answer is that you should do both. Daniel Berman explained it\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mike Blumenthal\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blumenthals.com\/blog\/2013\/02\/03\/google-local-rel-publisher-or-relauthor-you-should-do-both\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Mike Blumenthal | Developing Knowledge about Local Search\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Google Local: Rel = Publisher Or Rel=Author? You Should Do Both\" \/>\n\t\t<meta property=\"og:description\" content=\"There were a number of questions after I reported that a new Google+ Local claim of a business in Plus (not the Dasbboard) generated instructions to add the rel=publisher rich snippet to your website. Many asked whether rel=publisher should replace the rel=author snippet. The answer is that you should do both. Daniel Berman explained it\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blumenthals.com\/blog\/2013\/02\/03\/google-local-rel-publisher-or-relauthor-you-should-do-both\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2013-02-04T00:09:51+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2013-12-05T01:30:44+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Google Local: Rel = Publisher Or Rel=Author? You Should Do Both\" \/>\n\t\t<meta name=\"twitter:description\" content=\"There were a number of questions after I reported that a new Google+ Local claim of a business in Plus (not the Dasbboard) generated instructions to add the rel=publisher rich snippet to your website. Many asked whether rel=publisher should replace the rel=author snippet. The answer is that you should do both. Daniel Berman explained it\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blumenthals.com\\\/blog\\\/2013\\\/02\\\/03\\\/google-local-rel-publisher-or-relauthor-you-should-do-both\\\/#article\",\"name\":\"Google Local: Rel = Publisher Or Rel=Author? You Should Do Both\",\"headline\":\"Google Local: Rel = Publisher Or Rel=Author? 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