{"id":14206,"date":"2013-01-23T06:00:56","date_gmt":"2013-01-23T10:00:56","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=14206"},"modified":"2025-12-03T12:22:44","modified_gmt":"2025-12-03T16:22:44","slug":"loci-2012-justin-sanger","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2013\/01\/23\/loci-2012-justin-sanger\/","title":{"rendered":"Loci 2012- Justin Sanger"},"content":{"rendered":"

Justin is the Founder and CEO of SupportLocal<\/a>. He is recognized as a long-time innovator and leader in local search and social. In 2003, he founded LocalLaunch, a leading search engine marketing platform and products company. LocalLaunch was acquired by RH Donnelley\/Dex One in 2006. Speaking around the world on the topics of local search and social, Justin has over 15 years of local search marketing leadership experience.<\/p>\n

Justin is one of the smartest guys around and he thinks a lot about the big picture in local. His ideas are worth listening to.<\/p>\n

***********<\/p>\n

TOP TRENDS IN LOCAL SEARCH 2012<\/p>\n

GOOGLE AUTHORSHIP AS A STANDARD
\nAuthorship must be part of the social search convergence dialogue as validated authoritative content mixes with our friend\u2019s preferences in a dual for the best answer to user queries.<\/p>\n

THE CONVERGENCE OF SEARCH AND SOCIAL
\nToday, the marketing funnel opens right back up post transaction (an hour glass) as the business has an opportunity to move the customer into a connection and potentially into an advocate – in turn, informing discovery.<\/p>\n

SOCIAL SIGNALS BECOME CRITICAL COMPONENTS TO RANK AND PERSUASION
\nIncreasingly social signals will affect discoverability and buying decisions, as one\u2019s social network will provide us with a necessary qualitative checks and balances on the best answer. What was a sufficient product approach to local search discovery over the last decade is no longer sufficient.<\/p>\n

THE BIRTH OF G+ LOCAL
\nAs G+ Local converges with G Places pages, we are witnessing a new publishing format that seeks to solve both directional intent and social engagement functions. Combining discovery (pre-transactional activity) with engagement (post-transactional) activity, we have given birth to new forms of business profile structures and responsibilities for businesses and vendors alike.<\/p>\n

SELF-PROVISIONING BECOMES A REALITY FOR SMBS WITH FACEBOOK PAGES
\nHockey stick adoption of Facebook business pages amongst SMBs demonstrates willingness to self-provision but yields a non-qualitative data by-product and an \u201cokay now what\u201d demand for social marketing services.<\/p>\n

SOCIAL ENGAGEMENT IS NOT TREATED EQUAL
\nWe have come to understand that for businesses \u201csocial engagement\u201d is a highly variant and for most, a discretionary condition. Tremendous use case differences lie in customer transaction types amongst verticals (ex. Repeat vs. recurring) that has a profound impact on the form and nature of social engagement strategies.<\/p>\n

AND THEN THERE WERE THREE: GOOGLE, FACEBOOK, and APPLE
\nThe rise of mobile usage in local search, the introduction of Apple maps and the meteoric rise of social for SMBs sets the battleground for years to come in local search.<\/p>\n

THE DEATH OF DAILY DEALS
\nNeed I say more.<\/p>\n

THE RISE OF CONSUMER PREFERENCE FRAGMENTATION
\nConsumer preference as expressed by Likes, +1s, Check-ins, Reviews, Recommendations and more continue to splinter by type, medium, and site. Products of tomorrow will attempt to consolidate local preference of consumers and in turn will give the majors what they seek – a scalable local social layer to search.<\/p>\n

2012 \u2013 ONE WORD \u2013 TRUST
\nLocal search is no longer just about answers \u2013 it is about trusted answers.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Justin is the Founder and CEO of SupportLocal. He is recognized as a long-time innovator and leader in local search and social. In 2003, he founded LocalLaunch, a leading search engine marketing platform and products company. LocalLaunch was acquired by RH Donnelley\/Dex One in 2006. Speaking around the world on the topics of local search …<\/p>\n","protected":false},"author":262,"featured_media":22304,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,4,8,25,13],"tags":[],"class_list":["post-14206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-maps-siri","category-google-maps-google-local","category-local-mobil","category-local-social","category-loci-significant-articles-local-search"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/14206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=14206"}],"version-history":[{"count":6,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/14206\/revisions"}],"predecessor-version":[{"id":22305,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/14206\/revisions\/22305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media\/22304"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=14206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=14206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=14206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}