{"id":14134,"date":"2013-01-18T09:19:47","date_gmt":"2013-01-18T13:19:47","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=14134"},"modified":"2013-01-18T15:00:36","modified_gmt":"2013-01-18T19:00:36","slug":"loci-2012-lisa-barone","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2013\/01\/18\/loci-2012-lisa-barone\/","title":{"rendered":"Loci 2012 – Lisa Barone"},"content":{"rendered":"

\"photo\"A new contributor to the Loci series this year\u00a0is Lisa Barone. Hired in September by Overit,\u00a0she oversees Overit\u2019s marketing consulting, social media and content divisions and serves on the agency\u2019s senior staff. She is known internationally for pioneering many of the best practices and strategies for social media, marketing and content in the online, digital world.<\/p>\n

OK that’s the official version. My version? Lisa is a unique voice that never fails to put the whole mishegas of internet marketing into perspective for both SMBs and marketers. She is a fearless observer in a world that is all too often full of fear. If you can’t tell, she is one of my favorite writers in the industry. Her current writing can be found at Overit<\/a> and SmallBizTrends<\/a>.<\/p>\n

On her G+ profile<\/a> she notes that “I save brands. Most often from themselves<\/em>” and takes what should be a self evident position in saying: “I am morally opposed to this. All of this”<\/em>.\u00a0The same could be said of her relationship to marketers. She saves us from ourselves and often provides a compass to follow.<\/p>\n

Here are some articles that influenced her thinking about local in 2012:<\/p>\n

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How to Optimize Your Business For Local Search and Social Marketing<\/a><\/p>\n

This super-meaty post from Neil Patel serves as an incredible resource for small business owners. Whether they’re just getting started marketing their business on the Web or if they’ve been doing it for years, there’s still something to take away from this post.<\/div>\n
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Local and Mobile Domination: Harnessing the Changing SERPs<\/a><\/p>\n

During December’s BlueGlassX event, Michelle Lowery blogged an awe-inspiring presentation from Michael Dorausch about how to\u00a0absolutely\u00a0dominate local search. With his presentation, Michael walks SMBs through the process of generating links through content and opens everyone’s else eyes on HOW and WHERE to find unique content inspiration. Stuff you haven’t even thought of! What I love about Michael is that he’s not an SEO. He’s just a really, really smart business owner who is doing amazing things to conquer the SERPs and grow an engaged customer base. \u00a0Michael’s slides are also included in Michelle’s session recap.<\/p>\n<\/div>\n

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How To Get Media Coverage For Your Startup: A Complete Guide<\/a><\/div>\n
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Running a successful business means becoming a master at earning buzz and bringing eyeballs to what you’re doing. \u00a0Here, Startup Nation compiles a great list on how to get media coverage for your startup. It’s a Must Read for all local business owners. You can’t wait for press to come to you. Go get it.<\/div>\n","protected":false},"excerpt":{"rendered":"

A new contributor to the Loci series this year\u00a0is Lisa Barone. Hired in September by Overit,\u00a0she oversees Overit\u2019s marketing consulting, social media and content divisions and serves on the agency\u2019s senior staff. She is known internationally for pioneering many of the best practices and strategies for social media, marketing and content in the online, digital …<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,13],"tags":[],"class_list":["post-14134","post","type-post","status-publish","format-standard","hentry","category-local-mobil","category-loci-significant-articles-local-search"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/14134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=14134"}],"version-history":[{"count":11,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/14134\/revisions"}],"predecessor-version":[{"id":14143,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/14134\/revisions\/14143"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=14134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=14134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=14134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}