{"id":128,"date":"2007-03-09T11:18:30","date_gmt":"2007-03-09T15:18:30","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=128"},"modified":"2007-03-09T12:24:31","modified_gmt":"2007-03-09T16:24:31","slug":"greg-sterling-print-yellow-pages-what%e2%80%99s-the-real-story","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2007\/03\/09\/greg-sterling-print-yellow-pages-what%e2%80%99s-the-real-story\/","title":{"rendered":"Greg Sterling: Print Yellow Pages: What\u00e2\u20ac\u2122s the Real Story?"},"content":{"rendered":"<p>Greg Sterling&#8217;s recent post: <a href=\"http:\/\/gesterling.wordpress.com\/2007\/03\/09\/print-yellow-pages-whats-the-real-story\/\">Print Yellow Pages: What\u00e2\u20ac\u2122s the Real Story?<\/a> is one of the best summaries of the issues and realities of the print Yellow Pages and their positioning vis-a-vis the internet yellow pages and local search.<\/p>\n<p>I have fallen into the &#8220;detractor&#8221; camp for a number of years but have recognized that my personal point of view does not a trend make. Greg&#8217;s conclusion:<\/p>\n<p><em>&#8220;It\u00e2\u20ac\u2122s simply untrue to assert that all is well in print yellow pages land. But it\u00e2\u20ac\u2122s also incorrect to call the medium dead&#8230;&#8230;paradoxically, as consumer usage continues to migrate online the bulk of the revenues will remain offline for some time.&#8221; <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Greg Sterling&#8217;s recent post: Print Yellow Pages: What\u00e2\u20ac\u2122s the Real Story? is one of the best summaries of the issues and realities of the print Yellow Pages and their positioning vis-a-vis the internet yellow pages and local search. I have fallen into the &#8220;detractor&#8221; camp for a number of years but have recognized that my &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-128","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=128"}],"version-history":[{"count":0,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/128\/revisions"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}