SMX Germany is an incredibly well run and enjoyable event. Munich is a great city and the beer, despite or perhaps because of its large container, is delicious.<\/p>\n
Slide 4 –\u00a0Jan 2012 Search Engine Market Share<\/a>\u00a0\/\u00a0Local Search %<\/a><\/p>\n Slide 13 –\u00a0How to maximize your branded presence in Google search<\/a><\/p>\n Slide 14 –\u00a0Rich Snippets in Local Results<\/a><\/p>\n Slide 15 –\u00a0Local Search Eye Tracking Study<\/a><\/p>\n Slide 20 –\u00a0A Closer Look at the Local Search Data Providers<\/a>\u00a0(US)<\/p>\n Slide 21 –\u00a0How the Google Places Cluster Works<\/a><\/p>\n Slide 23-25\u00a0Google Places Comic \u2013 Acceptable Outcomes = Collateral Damage or A Direct Hit?<\/a><\/p>\n Slide 35 –\u00a0NAP Consistency<\/a><\/p>\n Slide 36-\u00a0Google Places Policies: Quality guidelines<\/a><\/p>\n Slide 44-\u00a0Choosing the Right Category – A Tool<\/a><\/p>\n Slide 44 –\u00a0Writing a Great Business Description<\/a><\/p>\n Slide 39 –\u00a0Checking for Problems – NAP Audit<\/a><\/p>\n Slide 40 –\u00a0Creating a GeoSitemap – A tool<\/a><\/p>\n Slide 42 –\u00a0Providing a Baseline Presence<\/a><\/p>\n Slide 44\u00a0Local Search Ranking Factors<\/a>\u00a0– the many variables<\/p>\n Slide 44\u00a0A brief list of 10 Ranking Factors<\/a>\u00a0– somewhat old but still valid and a quick read<\/p>\n Slide 45\u00a0Thinking about your Business Name in the Internet Era<\/a><\/p>\n Slide 46 –\u00a0User Generated Content – Geo Tagged Photos<\/a><\/p>\n Slide 47-53-\u00a0The Importance of Citations<\/a><\/p>\n Slide 54-55 –\u00a0Finding Citations<\/a><\/p>\n Reviews<\/strong>\u00a0– Jumping Into the Void<\/p>\n Slide 58-59 – Google FAQ on Review Issues<\/p>\n Slide 66 –\u00a0Trust in consumer reviews – Nielson<\/a><\/p>\n Slide 66-\u00a0How consumer Reviews Build Trust in Your Brand<\/a>\u00a0– Harvard Business Review<\/p>\n Slide 69-71 – A case study –\u00a0Garnering Reviews \u2013 A Mom & (no) Pop Shop finally Hops on Reviews<\/a><\/p>\n Slide 75-\u00a07 Tips on Avoiding Bad Reviews<\/a><\/p>\n Slide 77 & 82 –\u00a0Principles for a Review Plan: Considerations in encouraging customer reviews<\/a><\/p>\n Slide 81 –\u00a0Responding to Negative Reviews \u2013 Your Prospects are the Real Audience<\/a><\/p>\n Slide 83 –Reviews: Lipstick on a Pig Leads to User Backlash<\/a><\/p>\n Slide 85-\u00a0Google Places: Onsite \u201cReview Stations\u201d AOK with Google<\/a><\/p>\n Slide 86 –\u00a0Asking for Reviews \u2013 UMoveFree Finds the Groove<\/a><\/p>\n Slide 87-89 –\u00a0Removing Friction from the Review Process – Crafting a URL<\/a><\/p>\n