{"id":12386,"date":"2012-03-06T06:34:23","date_gmt":"2012-03-06T10:34:23","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=12386"},"modified":"2012-03-07T09:48:07","modified_gmt":"2012-03-07T13:48:07","slug":"mid-altlantic-innkeepers-conference-keynote","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2012\/03\/06\/mid-altlantic-innkeepers-conference-keynote\/","title":{"rendered":"Mid-Altlantic Innkeepers Conference Keynote"},"content":{"rendered":"

\"\"<\/a>Monday, I am presented the keynote,\u00a0Google is From Mars and You are From Venus<\/strong>\u00a0–\u00a0Or how I learned to stop worrying and love Google<\/em>\u00a0at the Mid-Atlantic Innkeepers Conference<\/a> in Williamsburg. \u00a0It was an incredibly well run and fun conference. Meeting with both aspiring and successful bed and breakfast owners was educational and inspirational. Although I think I will keep my day job.<\/p>\n

For those that were in the presentation these links will provide background information and details for a pathway to dig deeper into the world of managing your listing in Google Places and ethically approaching the review process. For those of you that were not in attendance, the links provide a good overview of critical base line ideas and tactics that every local campaign should embrace.<\/p>\n

Slide 1 –\u00a0Small Business Alert: Google is from Mars and You are from Venus<\/a><\/p>\n

Slide 4 – How Google Got its name<\/a><\/p>\n

Slide 5\/6 –\u00a0Jan 2012 Search Engine Market Share<\/a>\u00a0\/ Local Search %<\/a><\/p>\n

Slide 17 – How to maximize your branded presence in Google search<\/a><\/p>\n

Slide 18 – Rich Snippets in Local Results<\/a><\/p>\n

Slide 19 – Local Search Eye Tracking Study<\/a><\/p>\n

Slide 20\/21 –\u00a0The Importance of Page One Visibility\u00a0<\/a><\/p>\n

Slide 26 – A Closer Look at the Local Search Data Providers<\/a><\/p>\n

Slides 27 –\u00a0How the Google Places Cluster Works<\/a><\/p>\n

Slide 41 – NAP Consistency<\/a><\/p>\n

Slide 42-\u00a0Google Places Policies: Quality guidelines<\/a><\/p>\n

Slide 44-\u00a0Choosing the Right Category – A Tool<\/a><\/p>\n

Slide 44 –\u00a0Writing a Great Business Description<\/a><\/p>\n

Slide 45 –\u00a0Checking for Problems – NAP Audit<\/a><\/p>\n

Slide 46 –\u00a0Creating a GeoSitemap – A tool<\/a><\/p>\n

Slide 48 – Providing a Baseline Presence<\/a><\/p>\n

Slide 53\u00a0Local Search Ranking Factors<\/a>\u00a0– the many variables<\/p>\n

Slide 53\u00a0A brief list of 10 Ranking Factors<\/a>\u00a0– somewhat old but still valid and a quick read<\/p>\n

Slide 54\u00a0Thinking about your Business Name in the Internet Era<\/a><\/p>\n

Slide 55 –\u00a0User Generated Content – Geo Tagged Photos<\/a><\/p>\n

Slide 56-\u00a0The Importance of Citations<\/a><\/p>\n

Slide 60 –\u00a020 Citation Sources in the US<\/a><\/p>\n

Slide 61 – Finding Citations<\/a><\/p>\n

Reviews<\/strong>\u00a0– Jumping Into the Void<\/p>\n

Slide 72 – Trust in consumer reviews – Nielson<\/a><\/p>\n

Slide 72- How consumer Reviews Build Trust in Your Brand<\/a> – Harvard Business Review<\/p>\n

Slide 75-77 – A case study –\u00a0Garnering Reviews \u2013 A Mom & (no) Pop Shop finally Hops on Reviews<\/a><\/p>\n

Slide 81- 7 Tips on Avoiding Bad Reviews<\/a><\/p>\n

Slide 86-\u00a0Where to Gather Review<\/a>s<\/p>\n

Slide 87 –\u00a0Responding to Negative Reviews \u2013 Your Prospects are the Real Audience<\/a><\/p>\n

Slide 88 –\u00a0Principles for a Review Plan: Considerations in encouraging customer reviews<\/a><\/p>\n

Slide 89 –Reviews: Lipstick on a Pig Leads to User Backlash<\/a><\/p>\n

Slide 91 –\u00a0Google Places: Onsite \u201cReview Stations\u201d AOK with Google<\/a><\/p>\n

Slide 92 –\u00a0Asking for Reviews \u2013 UMoveFree Finds the Groove<\/a><\/p>\n

Slide 94-95 – Removing Friction from the Review Process – Crafting a URL<\/a><\/p>\n

Slide 98-\u00a0A Listing management & Review montior tool<\/a><\/p>\n

Slide 100- Allocating Online Marketing Resources & Building Web Equity<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Monday, I am presented the keynote,\u00a0Google is From Mars and You are From Venus\u00a0–\u00a0Or how I learned to stop worrying and love Google\u00a0at the Mid-Atlantic Innkeepers Conference in Williamsburg. \u00a0It was an incredibly well run and fun conference. Meeting with both aspiring and successful bed and breakfast owners was educational and inspirational. Although I think …<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,16],"tags":[],"class_list":["post-12386","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local","category-reviews"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/12386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=12386"}],"version-history":[{"count":7,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/12386\/revisions"}],"predecessor-version":[{"id":12396,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/12386\/revisions\/12396"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=12386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=12386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=12386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}