{"id":11906,"date":"2011-12-14T10:47:41","date_gmt":"2011-12-14T14:47:41","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=11906"},"modified":"2011-12-14T12:22:42","modified_gmt":"2011-12-14T16:22:42","slug":"the-growth-of-google-places-claimed-listings","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2011\/12\/14\/the-growth-of-google-places-claimed-listings\/","title":{"rendered":"The Growth of Google Places Claimed Listings"},"content":{"rendered":"<p>It was a year ago April that Google <a href=\"http:\/\/googleblog.blogspot.com\/2010_04_01_archive.html\">made<\/a> the first public announcement regarding the number of claimed Places listing. The number came in at 4 million worldwide. Yesterday at the BIA\/Kelsey ILM West conference, Jeff Aguero <a href=\"http:\/\/www.davidmihm.com\/blog\/seo-industry\/ilmwest-2011-day-two\/\">noted<\/a> that Google Places now has 8 million claimed Place Pages (out of 50MM worldwide). It was just this past March that Marissa Mayer, speaking at SwSX,\u00a0<a href=\"http:\/\/blog.kelseygroup.com\/index.php\/2011\/03\/12\/googles-marissa-mayer-at-sxsw-hotpot-heating-up\/\">noted<\/a> that there were 6 million claimed Places.<\/p>\n<p>The ability to claim a business listing was first <a href=\"http:\/\/www.google.com\/press\/annc\/lbc.html\">rolled<\/a> out in March of 2005 with the launch of Dashboard precursor, the Google Local Business Center. These four data points allow for some interesting analysis of the &#8220;run rate&#8221; at which Google is creating a direct relationship with business locations worldwide.<\/p>\n<p>Here is a chart showing the growth since inception (U.S. data is estimated).<br \/>\n<a href=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2011\/12\/google-places-claimed-listings.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-11907\" title=\"google places claimed listings\" src=\"http:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2011\/12\/google-places-claimed-listings-520x256.png\" alt=\"\" width=\"520\" height=\"256\" srcset=\"https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2011\/12\/google-places-claimed-listings-520x256.png 520w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2011\/12\/google-places-claimed-listings-300x147.png 300w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2011\/12\/google-places-claimed-listings-1024x505.png 1024w, https:\/\/blumenthals.com\/blog\/wp-content\/uploads\/2011\/12\/google-places-claimed-listings.png 1482w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/a><\/p>\n<p>Some thoughts about the graph:<br \/>\n<!--more--><\/p>\n<ul>\n<li>With 8 million sign ups Google has the largest direct relation with SMBS of any local service<\/li>\n<li>This amounts to 16% of all business locations worldwide<\/li>\n<li>The growth during 2010 was ~2 million,<\/li>\n<li>Business were claiming their listing at a rate of 167,000 per month<\/li>\n<li>From March of this year until today, Google added 2 million more businesses<\/li>\n<li>The growth rate since March has been 250,000 new claimants per month<\/li>\n<\/ul>\n<p>Obviously we are depending on Google for the numbers. We don&#8217;t really know how many businesses there are worldwide (I am sure that Google&#8217;s estimate is very approximate) and we don&#8217;t really know how Google is counting the 8 million. Does it include inactive accounts for business that are no longer active? Does it count twice businesses that have been claimed twice?<\/p>\n<p>While there may be some questions surrounding the specifics of the numbers, the direction and rates seem pretty clear. As Everett Dirkson is purported to have said: A million here, a million there, pretty soon it adds up to real money. That certainly seems to be the case here.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It was a year ago April that Google made the first public announcement regarding the number of claimed Places listing. The number came in at 4 million worldwide. Yesterday at the BIA\/Kelsey ILM West conference, Jeff Aguero noted that Google Places now has 8 million claimed Place Pages (out of 50MM worldwide). It was just &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-11906","post","type-post","status-publish","format-standard","hentry","category-google-maps-google-local"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"It was a year ago April that Google made the first public announcement regarding the number of claimed Places listing. The number came in at 4 million worldwide. Yesterday at the BIA\/Kelsey ILM West conference, Jeff Aguero noted that Google Places now has 8 million claimed Place Pages (out of 50MM worldwide). It was just\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Mike Blumenthal\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blumenthals.com\/blog\/2011\/12\/14\/the-growth-of-google-places-claimed-listings\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Mike Blumenthal | Developing Knowledge about Local Search\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The Growth of Google Places Claimed Listings\" \/>\n\t\t<meta property=\"og:description\" content=\"It was a year ago April that Google made the first public announcement regarding the number of claimed Places listing. The number came in at 4 million worldwide. Yesterday at the BIA\/Kelsey ILM West conference, Jeff Aguero noted that Google Places now has 8 million claimed Place Pages (out of 50MM worldwide). It was just\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blumenthals.com\/blog\/2011\/12\/14\/the-growth-of-google-places-claimed-listings\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2011-12-14T14:47:41+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2011-12-14T16:22:42+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"The Growth of Google Places Claimed Listings\" \/>\n\t\t<meta name=\"twitter:description\" content=\"It was a year ago April that Google made the first public announcement regarding the number of claimed Places listing. The number came in at 4 million worldwide. Yesterday at the BIA\/Kelsey ILM West conference, Jeff Aguero noted that Google Places now has 8 million claimed Place Pages (out of 50MM worldwide). 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