{"id":11578,"date":"2011-11-01T11:00:47","date_gmt":"2011-11-01T15:00:47","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=11578"},"modified":"2013-01-28T14:38:41","modified_gmt":"2013-01-28T18:38:41","slug":"getlisted-local-university-wny-additional-reading","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2011\/11\/01\/getlisted-local-university-wny-additional-reading\/","title":{"rendered":"Getlisted Local University WNY – Additional Reading"},"content":{"rendered":"

Today, I am presenting at the seventh\u00a0GetListed.org Local University<\/a> in Ellicottville, NY. in cooperation with Google, Bing and range of local sponsors. Some of you I know and the others\u00a0I hope to personally meet. Please don’t hesitate to reach out and ask any questions that come to mind or to just introduce yourself.<\/p>\n

These links will provide background information and details for a pathway to dig deeper into the world of managing your listing in Google Places and ethically approaching the review process. For those of you that are not in attendance, the links provide a good overview of critical base line ideas and tactics that every local campaign should embrace.
\nGoogle Places<\/strong> – Its not your mother’s yellow pages.<\/p>\n

Slide 2 –\u00a0Sept 2011 Search Engine Market Share<\/a>
\nSlide 13\/14\u00a0–\u00a0The Importance of Page One Visibility <\/a>
\nSlides 17\/18 –\u00a0How the Google Cluster Works<\/a>
\nSlide 24-\u00a0Choosing the Right Category – A Tool<\/a>
\nSlide 24 –\u00a0Writing a Great Business Description<\/a>
\nSlide 24 –\u00a0Google Places Policies: Quality guidelines<\/a>
\nSlide 25 – Checking for Problems – NAP Audit<\/a>
\nSlide 26 –\u00a0Creating a GeoSitemap – A tool<\/a>
\nSlide 33\/34\u00a0Local Search Ranking Factors<\/a> – the many variables
\nSlide 33\/34\u00a0A brief list of 10 Ranking Factors<\/a> – somewhat old but still valid and a quick read
\nSlide 33\u00a0Thinking about your Business Name in the Internet Era<\/a>
\nSlide 34 –\u00a0User Generated Content – Geo Tagged Photos<\/a>
\nSlide 30 –\u00a0How To Gather Reviews<\/a>
\nSlide 30-\u00a0Where to Gather Review<\/a>s
\nSlide 35-\u00a0The Importance of Citations<\/a>
\nSlide 35 –\u00a020 Citation Sources in the US<\/a>
\nSlide 40-\u00a0A Listing management tool<\/a><\/p>\n

 <\/p>\n

Reviews<\/strong> – Jumping Into the Void<\/p>\n

Where to Gather Reviews<\/a>
\nPrinciples for a Review Plan: Considerations in encouraging customer reviews<\/a>
\nResponding to Negative Reviews \u2013 Your Prospects are the Real Audience<\/a>
\nAsking for Reviews \u2013 UMoveFree Finds the Groove<\/a>
\nGarnering Reviews \u2013 A Mom & (no) Pop Shop finally Hops on Reviews<\/a>
\nReviews: Lipstick on a Pig Leads to User Backlash<\/a>
\nReview Management: 7 Tips on Avoiding Bad Reviews<\/a>
\nGoogle Review Posting Guidelines<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Today, I am presenting at the seventh\u00a0GetListed.org Local University in Ellicottville, NY. in cooperation with Google, Bing and range of local sponsors. Some of you I know and the others\u00a0I hope to personally meet. Please don’t hesitate to reach out and ask any questions that come to mind or to just introduce yourself. These links …<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,1],"tags":[],"class_list":["post-11578","post","type-post","status-publish","format-standard","hentry","category-google-quality-guidelines","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t