{"id":113,"date":"2007-02-24T10:36:42","date_gmt":"2007-02-24T14:36:42","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=113"},"modified":"2007-02-25T15:20:57","modified_gmt":"2007-02-25T19:20:57","slug":"local-search-engine-marketing-white-paper","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2007\/02\/24\/local-search-engine-marketing-white-paper\/","title":{"rendered":"Local Search Engine Marketing White Paper"},"content":{"rendered":"<p>Mary Bowling at Blizzard Internet Marketing, Inc. has recently published a white paper: <em>Local Search Engine Marketing &#8211; Profitable Tactics for the Lodging Industry. <\/em><\/p>\n<p>From their presse release:<\/p>\n<p><em>You need a strategy for Local Search and, in this whitepaper, you\u00e2\u20ac\u2122ll get detailed instruction on how to:<\/em><\/p>\n<p><em>Optimize your website for      Local Search using both on-page and off-page tactics.<\/em><\/p>\n<p><em>Insure your presence across      the many Local Search and Social Web platforms.<\/em><\/p>\n<p><em>Choose the right directories      to drive highly targeted traffic to your website.<\/em><\/p>\n<p><em>Increase the return on      investment of your pay per click advertising using local-specific      strategies.<\/em><\/p>\n<p><em>Standardize the information about you across the web in order to bolster your credibility with people and search engines. <\/em><\/p>\n<p>The report provides a comprehensive overview of the local search industry with examples and tactics. It makes for a good read and while it is specifically written for the lodging industry, it includes a great deal of generally valuable information.<\/p>\n<p>You may request a copy by visiting their <a href=\"http:\/\/www.blizzardinternet.com\/whitepapers\/online_reputation_mgt.htm\">website.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mary Bowling at Blizzard Internet Marketing, Inc. has recently published a white paper: Local Search Engine Marketing &#8211; Profitable Tactics for the Lodging Industry. From their presse release: You need a strategy for Local Search and, in this whitepaper, you\u00e2\u20ac\u2122ll get detailed instruction on how to: Optimize your website for Local Search using both on-page &#8230;<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-113","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/users\/262"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/comments?post=113"}],"version-history":[{"count":0,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/posts\/113\/revisions"}],"wp:attachment":[{"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/media?parent=113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/categories?post=113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthals.com\/blog\/wp-json\/wp\/v2\/tags?post=113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}