{"id":113,"date":"2007-02-24T10:36:42","date_gmt":"2007-02-24T14:36:42","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=113"},"modified":"2007-02-25T15:20:57","modified_gmt":"2007-02-25T19:20:57","slug":"local-search-engine-marketing-white-paper","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2007\/02\/24\/local-search-engine-marketing-white-paper\/","title":{"rendered":"Local Search Engine Marketing White Paper"},"content":{"rendered":"

Mary Bowling at Blizzard Internet Marketing, Inc. has recently published a white paper: Local Search Engine Marketing – Profitable Tactics for the Lodging Industry. <\/em><\/p>\n

From their presse release:<\/p>\n

You need a strategy for Local Search and, in this whitepaper, you\u00e2\u20ac\u2122ll get detailed instruction on how to:<\/em><\/p>\n

Optimize your website for Local Search using both on-page and off-page tactics.<\/em><\/p>\n

Insure your presence across the many Local Search and Social Web platforms.<\/em><\/p>\n

Choose the right directories to drive highly targeted traffic to your website.<\/em><\/p>\n

Increase the return on investment of your pay per click advertising using local-specific strategies.<\/em><\/p>\n

Standardize the information about you across the web in order to bolster your credibility with people and search engines. <\/em><\/p>\n

The report provides a comprehensive overview of the local search industry with examples and tactics. It makes for a good read and while it is specifically written for the lodging industry, it includes a great deal of generally valuable information.<\/p>\n

You may request a copy by visiting their website.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Mary Bowling at Blizzard Internet Marketing, Inc. has recently published a white paper: Local Search Engine Marketing – Profitable Tactics for the Lodging Industry. From their presse release: You need a strategy for Local Search and, in this whitepaper, you\u00e2\u20ac\u2122ll get detailed instruction on how to: Optimize your website for Local Search using both on-page …<\/p>\n","protected":false},"author":262,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-113","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t