{"id":10610,"date":"2011-07-25T06:00:44","date_gmt":"2011-07-25T10:00:44","guid":{"rendered":"http:\/\/blumenthals.com\/blog\/?p=10610"},"modified":"2011-07-25T09:19:09","modified_gmt":"2011-07-25T13:19:09","slug":"google-places-integrating-some-of-the-great-information-that%e2%80%99s-been-buried","status":"publish","type":"post","link":"https:\/\/blumenthals.com\/blog\/2011\/07\/25\/google-places-integrating-some-of-the-great-information-that%e2%80%99s-been-buried\/","title":{"rendered":"Google Places: Integrating some of the great information that\u2019s been buried"},"content":{"rendered":"

\"\"<\/a>With the rollout<\/a> of the changes on the Places page and display of Local Universal results on the main search results page Google noted that going forward<\/a> that they would be “Integrating some of the great information that\u2019s been buried on Place pages into your web search experience across all Google platforms“.\u00a0<\/strong><\/p>\n

We had a discussion<\/a> the other day postulating as to what Google Places and Maps data was “buried” and would surface. Photos, Offers\/Coupon offers, videos were a common suggestions<\/a> in the thread.<\/p>\n

It seems that Google has already started down the path of more widely disseminating Offers (as in free Places Coupons as opposed to daily deals) with their recently updated<\/a>\u00a0Shopper App on the iPhone (thanks to Jim Gianoglio of ImpactQ <\/a>for the tip). The noted changes clearly focus on Offers:<\/p>\n

Nearby offers giving users great deals around them
\nMap view for nearby offers
\nRedemption of Google Offers from your phone<\/p>\n

Although the Shopper app is probably makes these free coupons only slightly more visible than they are now it is a step…<\/p>\n

It hadn’t occurred to me that another one of the great resources hidden in Maps is the massive amounts of Streetview data but it obviously had to Google. Regular reader Plamen sent along this screen shot of Google testing the integration of Streetview into a Local Onebox in the main search results:<\/p>\n

\"\"<\/a><\/p>\n

As Google noted<\/a> in their post:<\/p>\n

Beyond today\u2019s transition, our long-term vision for local search includes:<\/p>\n

<\/p>\n