Understanding Google My Business & Local Search
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Want to Protest SeaWorld? Visit their Knowledge Panel for Details
Or when the Dallas Petland might have a hiccup about the Dallas Puppylmill protests when you search for Dallas Petland events:
Google My Business Rolling Out Short Names
Google has started the rollout of “Short Names”; the ability of a business to create a custom, short URL that then can be used for easy access to their business profile on Google. Customers can enter the short name URL in the browser’s address bar, like “g.page/[yourcustomname]”, to go directly to your Business Profile. So …
Google My Business Deprecating SMS – Caught in the Google Messaging Cluster F%#k?
It appears that Google is discontinuing Google SMS in the Google My Business dashboard and in doing so leaving large companies in the lurch. Google My Business has yet to make a statement but it appears that the GMB SMS feature, which preceded their new App based messaging, is soon to be on the chopping …
Reserve With Google – Which Categories & Services Are Eligible?
Over the past year we have seen the expansion of Google’s Reserve with Google call to action in all of their local products. It was never very clear to me which categories were eligible for Reserve with Google or which might get it in the future. Joel Headley of PatientPop recently shared a link to …
Google My Business New Features: ‘Add Product Collection’ & ‘Branded Search Insights’ – The Bigger Picture
Last week we learned of both a new Google My Business feature (in beta), ‘Add Product Collection’ and new GMB Insight’s data, ‘Branded Searches’. Both are interesting features individually but together, they are even more interesting. The GMB Branded searches, reported at SEL by Barry Schwartz, is apparently being rolled out. As noted in the …
Bed & Breakfasts Forced to “Suck Hind Teat” at Google
Tim Capper pointed out a few weeks ago How Google Exploits the Hospitality Industry for Profit. Bed and Breakfasts are effectively treated as hotels on Google so they have to put up with all of that and then some. Growing up my father raised dogs. When there was a new litter, the runt was often …
Google Confirms Removal of Anonymous Reviews
Google has confirmed that anonymous reviews have in fact been removed from public view. Their statement to me: “We do not allow anonymous reviews today and we’ve removed legacy anonymous reviews.” If you recall, on May 24th, I reported their disappearance with the article Google Stops Counting Anonymous Reviews?. Given the obvious angst that many small …
Google Posts Testing More Visual Display
Petra Kraft, a long time Local SEO and careful observer in the hospitality space, noticed an interesting test in Google Posts. She found a Knowledge Panel where Google was showing six posts using the primary image and a text over lay and the abilitly to see more via a right arrow. This is one of …
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