10 Years Ago: Sometimes you just need a name change

My wife was extolling the virtues of Dried Plums as a sweetener in her homemade ketchup the other day. She was convinced that they were better than prunes for the task. Little did she realize that “in 2001, plum growers in the United States were authorised by the government to call prunes ‘dried plums’. Due …

Continue reading

Review Stars, Zen and the Art of Local Search

A very brief history: Rich Snippet review stars have had a tough week. Starting last Wednesday I noticed they were missing on a few searches I was using in a demo. By Friday, the reports of their disappearance were widespread. Interestingly not all instances of the review stars disappeared, even during the “darkest” hour. Many …

Continue reading

Pigeon – An Anecdotal Impact Report

The recent Google Local Update (aka Pigeon) was very disruptive. Although as I wrote at the time and reiterate, only when we actually look at measurable results can we both understand its actual impact and perhaps understand more of what was happening and what changes Google has made. There were two main parts to the update …

Continue reading

New Look for Google Local Search Results

Google is apparently testing a new, cleaner front page layout that will affect both local and regular search results. First reported by Dan Barker on March 5th, Searchnewz is reporting that they will be rolled out.  I am now seeing this new layout on Safari for Mac. The differences: The removal of the underlines from …

Continue reading

Google Reviews – New Quirks

Last week, with the rollout of the Places Review Monitoring system, we started to see some quirks in review count difference between the monitoring dashboard and the + Page. Subsequently business owners, like Barbara Oliver, reported review count declines on their + Page and in the main search results. Barbara’s reviews went from 65 to …

Continue reading