Last Week in Google Local

Several interesting and developments last week from Google in the Local space. Google declares the end of Panoramio and the rise of Google Views: With the release of Google Views, the new Map integrated photo application, Google has declared that they will wind down Panoramio as they wind up Views. Of course there is an …

Continue reading

A Plug-in for Adding Google Reviews to Your WordPress Blog

Update: I just heard from David Deering about the plug-in’s use of Schema. Firstly the schema is not done correctly. More importantly however (which I suspected but didn’t investigate as I thought the schema was reserved for the paid version… mea culpa) marking up reviews and ratings that were created on another site actually goes against …

Continue reading

New Google Direct Answer Type: YouTube Video?

Brian Alaway of Brian Alaway Consulting has spotted what appears to be a new YouTube Video Knowledge Graph direct answer type inserted at the top of the serps. Google has been rapidly adding these direct answer knowledge graph results to top of the search results over the past few months. They have added Menus,  Geometry Answers, …

Continue reading

Google Upgrades Bulk Upload Again

Update: Google has confirmed that the new bulk upload uses the same “one claim rule” as the new Places Dashboard and Plus. This means that once an account has been upgraded that the listings will not be able to be claimed into either Google Plus/Places Dashboard or another bulk account (at least not one that …

Continue reading

Yahoo and the “Everybody but Google” Realities of Local Search

Last week Yahoo announced their Yelp review partnership with a great deal of fanfare and bravado. Putting on a happy face is standard fare in these sorts of situations and Yahoo is no exception. The press ate it up and we saw headlines like: Yahoo-Yelp Partnership Another Bold Move for Marissa Mayer But the reality is that Yahoo …

Continue reading

The Future of POS is the Future of Local Marketing

Amazon to Offer Kindle Checkout System to Physical Retailers was the headline in an article in the Wall Street Journal yesterday.  I have long thought that POS and other similar integrated services delivered via a combination of hardware, software and web was the key to cracking the holy grail of SMB marketing services. In The Future of …

Continue reading