Understanding Google My Business & Local Search
WXYZ Detroit covers fake online reviews of local businesses at Google
With help of Jason Brown, a fake review critic, I was invited to speak with WXYZ reporters while in Detroit last month on the issue of fake reviews and their impact.
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4 Comments
Ultimately, to ensure proper accountability, the reviewer’s identity would need to be independently verifiable by Google and that’s no mean feat.
In the meantime the impact of fake bad reviews on some small owner-managed businesses must be devastating financially as well as emotionally.
I agree with you Mike: surely Google must be able to do a better job – and I hope it’s soon!
Good work Mike – I feel bad for the car dealer in this case…
Mike, congratulations! TV!
“It’s bad, it’s bad,” succinctly sums up the fake review scenario as well as possible.
Very cool that you were able to bring this topic to a larger audience. Nice job!
I wonder what percentage of reviews online are fake…
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