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Understanding Google My Business & Local Search

Google Rolls Out Major Update to Google My Business Guidelines

Google has rolled out a major update to their My Business (ie Places) Guidelines. The new Guideline offers much more concrete examples and clarifies a number of situations particularly multi-practitioner listings and their naming.

Some obvious highlights:

  • Descriptors of any sort are NOT allowed
  • Categories should be the more specific category and NOT the overarching, general category
  • Increased name and category consistency amongst multi location chains
  • Two or more brands at the same location must pick one name
  • If Different departments are to have their own page they must have unique categories
  • Practitioner’s pages, in multi location practices should have their name only and not the name of the practice
  • Solo Practitioners only can use the format of Practice: Practitioner
  • Virtual Offices are NOT allowed unless staffed. (If they are staffed then they aren’t virtual are they?