Understanding Google My Business & Local Search
Entries Published On February, 2014
Google Local: Hummingbird Diarrhea Persists 6 Months On
In local, Hummingbird has produced a number of terrible search results. With its obsessive preference for brand as a search result, even when a searcher is obviously looking for a range of businesses, the algo often still returns but a single spammy result. I guess I am lucky that there are so many colorful synonyms …
Yahoo and the “Everybody but Google” Realities of Local Search
Last week Yahoo announced their Yelp review partnership with a great deal of fanfare and bravado. Putting on a happy face is standard fare in these sorts of situations and Yahoo is no exception. The press ate it up and we saw headlines like: Yahoo-Yelp Partnership Another Bold Move for Marissa Mayer But the reality is that Yahoo …
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