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Understanding Google My Business & Local Search

Google Testing Location Answer Box

Pete Meyers of Moz just pointed out an unusual new feature that Google is testing: Location Answer Box. Darren Shaw noted that it was visible via Firefox.

I see it regardless of whether location is set or whether I am logged in, if the query is specific enough to generate a single answer.

IE Dress Barn Locations Amherst gives me the Local Address Answer Box

 

Screen Shot 2014-01-29 at 12.17.49 PM
If however the query returns multiple answers it still delivers a Pack Result:

Screen Shot 2014-01-29 at 12.37.55 PM

 

I was able to see results for brands other than Dress Barn if (again) there is only one in the market:

Screen Shot 2014-01-29 at 12.21.48 PM