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Understanding Google My Business & Local Search

GetListed Local U – Edmonton

If you are in Edmonton today, be sure to stop by and say hello. Here are articles that go into greater depth around the topics raised in my presentation:

Reviews – Jumping Into the Void

Slide 4 – Google FAQ on Review Issues And some of the ways they might get lost

Slide 11 – Trust in consumer reviews – Nielson

Slide 11- How consumer Reviews Build Trust in Your Brand – Harvard Business Review

Slide 12 – Pew Research Report on Adults & Reviews

Slide 14-16 – A case study – Garnering Reviews – A Mom & (no) Pop Shop finally Hops on Reviews

Slide 20- 7 Tips on Avoiding Bad Reviews

Slide 22-28 – Principles for a Review Plan: Considerations in encouraging customer reviews

Slide 23 – 21 Ways to Get Customers Reviews

Slide 27 – Responding to Negative Reviews – Your Prospects are the Real Audience

Slide 29 –Reviews: Lipstick on a Pig Leads to User Backlash

Slide 31- Google Places: Onsite “Review Stations” AOK with Google

Slide 32 – Asking for Reviews – UMoveFree Finds the Groove

Slide 33-36 – Removing Friction from the Review Process – Crafting a URL