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Understanding Google My Business & Local Search

Rich Snippet Reviews AND Author Now Showing In Local Results

Over the weekend I reworked Barbara Oliver & Co Jewelry’s publisher & authorship Rich Snippets. Previously I had only had the rel=author snippet on the home page but based on other examples that were showing in Local I added the rel=publisher rich snippet to the home page only and left the rel=author snippet on the home page and every other page. I had previously added review rich snippets on both the review and home pages.

As Linda Buquet had reported  all of the rich snippets AND her Google reviews are now showing in the blended local results and the branded search result. Note that the testimonial page with rich snippets shows as a review source as well. Also the author image is smaller than previous example. I think that is due to having the rich snippet review included.

The code I use was as followed:

1) Home Page Publisher Linked to Google + Personal Profile:
<a href= rel=”publisher”>Barbara Oliver</a>

2) Home Page Author Linked to “Our Story” (the about us page):
<a href=/index.php?Our%20Story rel=”author”>About Barbara Oliver</a>

3) “Our Story” Page Author Linked to Google + Personal Profile:
<a href= rel=”me”>Our Google Profile</a>

I believe that simply linking back to the Google+ Profile page as the author would have been adequate.

Props to AJ Kohn for the excellent articles, plus posts and a cool tool that helped in the process.