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Understanding Google My Business & Local Search

Google Places Search Results – Description Removed to Make Room For Search+Your World?

Obviously lots is happening both behind the scenes and in front of them in Places. The weird problems of dupes, locations not supported, bugs etc etc have skyrocketed in the forums, usually a foreshadowing of substantial changes.

And it seems that the missing Places description noted first by Mathew Hunt yesterday is the new normal at least for a day or two. The Places search authorship images noted over the weekend are still showing in some searches and there have been a number of new subtle interface tweaks. Actually it is probably better to look at it as a stop over on the journey. Where to I have no clue but we are going someplace.

Yesterday while looking at the new Places results without description with David Mihm, he pointed out the amazing amount of whitespace in the results when viewing in a Chrome browser.

That motivated me to review the Places results in different browsers and states (logged out, in with no personal results and in with person results on) to see if there was a discernible trend.

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The results were much less spread out in Safari… but that is probably a temporary development issue. The inclusion of the mini-sitelinks with arrows is a new UI treatment seen over the past few weeks. One well worth striving towards. And one that takes space.

And while I don’t think this is the final show there is an interesting trend in the Chrome screen shots …. it appears that they are attempting to create adequate space in the local results for the many artifacts of produced by Search Plus Your World (GspyW).

Your thoughts?