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Understanding Google My Business & Local Search

Google Maps partners with eFax to Promote Local Business Center

Since early summer, Google Maps has been actively promoting the Local Business Center to SMBs. This is a positive development as the LBC needs relatively high adoption to truly succeed and provide the promised benefits. Until this summer, Google was all too quiet about its existence. There have been a number of relatively high profile activities that Google has embarqed upon to promote the LBC of late:

-The initial rollout of the Places campaign in large metro areas in July
-The Favorite Places posters to 190,000 businesses in December
-Their appearance at the National Retail Federation Big Show in NYC this week
-Their sponsorship of the newly announced Getlisted.org Local University seminar series*

Taylor Cimala of Digital Third Coast recently alerted me to a new LBC marketing effort, noting this email he received as a result of Google’s partnering with eFax to promote the LBC:


*Disclosure- I am actively engaged in the planning and presentation of this event