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Understanding Google My Business & Local Search

Google Maps: Interview with Carter Maslan

At the end of last week, after the upgrade and bug fixes to the LBC were mostly finished, Carter Maslan, Product Manager for Google Maps, took time to speak with me about the upgrade. You may read the full interview at SearchEngineland.

His main points:
• The upgrade was intended to improve the UI to faciliate flow through the data entry process
• They do read the Groups messages and the Local Blogs but did not have time to respond the many reports as they were trying to get the upgrade out the door and finished
• There will be a European version once the kinks are worked out of the US/Canada/Australian version and localization is finished
• There will be some sort of trusted status going forward for higher volume, trusted LBC users.
• Coupons will continue to languish

Read the whole interview here: Carter Maslan On Google’s Local Business Center Upgrade