Over the weekend I reworked Barbara Oliver & Co Jewelry’s publisher & authorship Rich Snippets. Previously I had only had the rel=author snippet on the home page but based on other examples that were showing in Local I added the rel=publisher rich snippet to the home page only and left the rel=author snippet on the home … Continue reading Rich Snippet Reviews AND Author Now Showing In Local Results
It appears that Google has again increased the search radius for a large number of “search phrase + city” searches Since the spring of last year, Google has been reducing the radius for displaying results on many local searches. Effectively this meant that businesses outside the smaller radius would no longer show a pinned result. … Continue reading Many Google Places Searches Are Showing an Increased Radius For Search Results
With the rollout of Google Search Plus Your World, there has been a great deal of discussion about whether Google’s actions are a basis for antitrust. I tend to agree with internet lawyer Eric Goldman’s assessment: From a legal standpoint, I don’t think Search Plus Your World adds very much to the antitrust complaints against … Continue reading Branded Local Search Results: Google Vs. Bing
Last Monday, the NY Times ran an article about how easy it was to mark businesses as either “reported to be closed” or “permanently closed” in Google Places. There had also been reports at the time that Google was actually sending out an email to claimed businesses that were marked as “permanently closed” although not … Continue reading Google Places: Now Permanently Closed with 2 clicks – Its Getting Worse NOT Better
I seem to be mired in competitor spam reviews these days. The second bad review in as many weeks showed up this weekend on Barbara Oliver & Co. Jewelry’s Place Page. At first glance it appeared legit. The complaint, that it is pretentious to require appointments, is untrue and probably comes from a misreading of Barbara’s … Continue reading Hit by Competitor Spam Reviews: The Plot Thickens
On July 22, my client Barbara Oliver & Co. Jewelry’s Google Place page was hit with what appears to be a competitor spam review. The review is rather bizarre with racial innuendo and unfounded accusations. It would appear that the reviewer had not ever visited the store. The timing of the spam review is interesting. There have … Continue reading Hit by Competitor Spam Review – How to Respond?
Google Chrome OS, their cloud based operating system currently being tested, provides click to call functionality on all Google blended local search results as well as phone numbers visible in general search results or on web pages. The call is connect over the Google VOIP network. The functionality is available on Google apps on smartphones … Continue reading Google Chrome OS Providing Click To Call Functionality
I am frequently asked: Which reviews sites should I send my clients to? Which one should I pick? My answer: think about your customers needs first (easy, choice), think about your business needs second (leverage) and consider using as many sites as make sense. I asked this question of David Mihm, Local SEO expert, and … Continue reading Which Review Sites Should You Use?
Barbara Oliver and Co. Jewelry, an owner operated jewelry store with one part time employee in Buffalo, NY was referred to me by my sister about a year ago for help with marketing of her “new” website. Like many small businesses she has trouble integrating new procedures whether from inertia, fear or lack of time. … Continue reading Garnering Reviews – A Mom & (no) Pop Shop finally Hops on Reviews
One of my clients, Barbara Oliver & Co. Jewelry in Buffalo for whom I do some internet marketing, received a Favorite Places poster and a congratulations letter today. Her initial reaction was muted and somewhat suspicious but once I explained that she was one of only 100,000 in the US and one of probably only … Continue reading Google Favorite Places Poster Start Arriving