Update 05/13/08 Google has removed some but apparently not all of the examples below.
In the conversation about Lawyers’ mapspam EarlPearl and Stephan Espinosa both wondered what type of spam panzermike and other lawyers were placing into Maps. I decided to delve into the moshpit that is the proxy for on-line legal marketing in LA and see what was up. It certainly has all the making for a new lawyer joke. Â
I started my search looking at the links that panzemike had posted:
It was not at first clear from the above links whether there was abuse or just some creative title optimization and lots of remote offices:
This firm, apparently has 24 offices throughout the greater LA area, San Jose and San Diego. It was conceivable to me that they had optimized each title like the above for each office. I decided to focus my research in the city of Pasadena to check for multiple listings per location but got a little nervous when Google indicated that it had 54,208 lawyer listings in Pasadena. Here is what I found just in Pasadena: