Why today local search fails – and how to fix it (Frank Fuchs locallytype.com)
Well for local search there are a number of problems that lead to a rather poor user experience â€“ well lets say felt user experience.
1.Â Â Â The data basis to base the algorithm on for local search is poor in comparison to e.g. web search
2.Â Â Â The lack of data is more visible than in web search
In local search a user will often realize that Bobs Pizza place is not listed â€“ even so it definitely exists.
So users will get that bad feeling of not getting all the information â€“ and without the full story how are they to be convinced to find the right answer?
Nokia Pushes to Regain U.S. Sales in Spite of Apple and Google (NY Times)
â€œWe felt we could teach the U.S. market how we do business elsewhere, and frankly, that failed,â€ Mr. Kallasvuo said. â€œNow we just want to act, based on the needs and requirements of the market.â€
As it sets out to regain its footing in the United States, Apple and Google are going after Nokiaâ€™s franchise. But in doing so, they are shaking up the wireless industry in a way that may open up the one market that has flummoxed Nokia.
Trends 2008: Web access everywhere; e-commerce (Martin Kleppmann – yes-no-cancel.co.uk)
In the mobile local environment of self referential hype …. it is refreshing to hear the opinion of a neutral organisation who simply observes what is going on in the minds of consumers worldwide. Trendwatching.com produces well researched monthly briefings on the latest consumer trends worldwide. I have been following them for a while, wondering when the time would come that they would announce the mobile web as a major consumer trend. And now, in December 2007, the time has arrived. They announce in their predictions for 8 important consumer trends in 2008 (PDF):
â€œFive years ago, we introduced ONLINE OXYGEN as the engine behind all this excitement: control-craving consumers needing online access as much as they need oxygen. [â€¦] If thereâ€™s one device thatâ€™s going to introduce another few hundred million people to the online world, itâ€™s the phone. And yes, initiatives like Googleâ€™s Android and â€˜their bidding on the 700MHz bandâ€™ and WiMax and so on are definitely going to speed things up. [â€¦] donâ€™t count on consumersâ€™ insatiable demand to be online 24/7 to remain unmet forever.â€ â€“ Trendwatching.com, â€œOnline Oxygenâ€