Barry at Search Engine Roundtable was the first to point out that Google has added a link to the Local Business Center that allows a business to locate the particular listing in the Maps index.
It is a simple upgrade, that has long been requested, that hopefully will indicate to new listers and businesses unfamiliar with Maps how to find their listing once it has gone live. It will increase confidence levels amongst users and decrease postings in the forums.
The only question now, is, when the link leads to nowhere, how do you find where your listing went? I have recently seen/heard of cases where the listing is in fact missing in action and this link nor any other search seems capable of dragging it out of the index.
Update 10/22 about dawn: Sunrise will occur at its regularly scheduled time and place today. Google has located the lost village of Sunrise Fl. Word is that champagne is being opened for breakfast. Mimosas are being served all around.
The say that it is always darkest hour just before the dawn. The seems particularly true for the businesses of Sunrise, Fl whose town seems to have been misplaced by Google for the second time in two years. As Sherry Tannozzini, owner of Flowers from the Rainflorist, noted in her blog: Google….the amazing search engine can find a gnat’s pahtootie in Mozambique but can’t keep two cities in Florida, located on opposite sides of the State and spelled differently in their right location.
Whenever a user searches for a business in Sunrise, FL, located on the east coast of Florida, the results are returned for businesses in Sarasota, Fl. which is on the west coast of Florida (Sunset, FL?).
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I only have one question for the folks of Sunrise:
Are residents called Sunriseans?
I have one question for Google:
How exactly are towns misplaced?
This morning, I was looking at a screen shot of a dentist that had both Adwords and a Local listing ad. It was obvious that the later was using a call tracking number. I was thinking that it must be a Google Voice number but I had no way to confirm.
Well, this afternoon in Google Q3 conference call my question was answered: All the calls generated via Local Listing Ads “go through Google Voice” (i.e., call tracking).
I am curious, will the client be able to retain use of the Google Voice phone number after their advertising ceases? Will the SMB be required to set up and configure a Google Voice account or will it just be a Voice number with none of the trappings? Does it have a simplified interface as well and can the SMB “pick” their phone number?
Additionally, SVP of product Jonathan Rosenberg spoke at some length about Maps and noted: “Everything is finally in place to enable small businesses to connect with customers online”.
Whether this upgrade to the display of the Authoritative OneBox is a test or permanent is not yet clear but Google is now offering up to the searcher the ability to confirm the accuracy of a businesses listing information.
It is not clear how this information will be used by Google as the option is available on both claimed and unclaimed listings. What level of trust will be placed in this information? Will listings be pulled if too many people contest the accuracy? Will the LBC owner of a listing be notified of the notation?
There are usability issues with the new capability. As one reader pointed out to me
Also, the phrasing is ambiguous…the call to action is, “Is this accurate?”, but yet when you click on it, it reads “This address, phone number, map or business info is not accurate. Confirm. Cancel.” Not sure why it reads ‘not accurate’. Either they should remove the word ‘not’, and follow with ‘Yes’, ‘No’, ‘Cancel’ – OR, change the call to action to read “Is this inaccurate?”
These Google product folks need to brush up on their User Experience skills.
Of the many new features in Google Maps of late, none seemed more important than the recent change in underlying data providers and Google taking over these tasks themselves. This change shows in Maps visually with the inclusion of new land & property parcel data, the change of the copyright message in US maps and a new 30 days to fix, “Report an Error” capability easily accessible from within Maps. These changes were significant in their own right.
However, they also carry with them a mirror of all the technological, competitive and societal dynamics associated with the rising importance of geo-spatial data in our lives. And of course, with that, the continuing rise of Google to dominance in gathering and managing these critical foundational data. It is this change that so intrigued me.
The bottom line? Google is succeeding in mapping the planet. This information, gathered in a range of different ways, is enhanced, in typical Google fashion, by users the world over. The article explores both the technical basis for these technologies and the competitive implications of Google’s moves.
Geospatial information is the building block for the whole next generation of user experience from smart phones to virtual reality. Hopefully the interview will help you form an understanding of this important technology. I know that it did for me.
It has been a time of great change in Google Maps with new technology and processes rolling out at a torrid pace. Part of that change has apparently resulted in some shakeups in the rankings. I have received a number of inquiries as to why a certain listing has dropped or disappeared from view in the Local One Box or Maps.
It is the kind of query that requires some study and reflection and usually can’t be answered in a Twitter stream nor as a comment in the blog. Minimally it requires an in-depth contextual understanding of the listing, its history and the exact nature of the problem.