I am fascinated by the intersection of Local and our every day lives. The Internet has moved from the era of local questions and world wide answers to the era of local answers to world wide queries.
Google Maps, because of its immense reach, is at the center of this confluence. Real people with real concerns are affected in both positive and not so positive ways by its increasing presence in our daily lives and communities. This confluence is changing how we see the world and interact with our neighbors.
The negative outcomes are highlighted and amplified in the forums. The positive aspects of this change are not so readily obvious as they are buried in folk’s balance sheets or kept as secrets in the unpublished tactics of a Local SEO. But the negatives always intrigue me and include events such as disputes between nearby competitors, thefts, the threat of violence, the possibility of gun use against trespassers and even, apparently, real life confrontations all stemming in one way or another from Google Maps and its consequences “on the ground”.
Often, folks assign malicious intent to Google’s all too impersonal algorithmic way of doing things which they lay at the feet of Google or the competitor or the trespasser. I was cruising the forums where I found this post from Sue, a physician in the UK, who seems to think that Google is discriminating against women:
My local listing seems to have been merged with my husbands. He is an osteopath, I am a podiatrist. OK we are married, we live in the same house so have the same home address – this is I suspect not unusual. We have different telephone numbers (although we share a fax number), we work different hours, we see different patients, we do different jobs. We need to be separated again (from a Google point of view that is). We have 2 separate entries in Local Business Center. www.billferguson.co.uk and www.sueferguson.co.uk . At the moment when you search for him you get my website, and when you search for me you get his website. It’s very confusing. If a husband and wife are not allowed 2 local listings then I have to get rid of mine I suppose.
Any response from Google?
sue.f 4:30 AM 9/12/09
This is just making the Google map search look useless and inaccurate. How can I fix this? This is discrimination. I need an answer – are a husband and wife allowed separate entries and if not why not. What would happen if the husband was a garage mechanic and the wife was a beauty therapist – would they have to share a local/map entry?
It makes it worse that a local competitor has an entry for each therapist and one for the clinic as well giving them masses of local exposure.