Search Trends for Mapquest & Google Maps –

Many folks in the search marketing world, myself included, have noted that, in most Hitwise reports on Map usage, Google Maps was gaining on on Mapquest and would soon surpass them in user visits. In a recent interview (soon to be published at SEL) I asked Mark Law what he would say about the Hitwise reports of Google Map’s market share gains?

Mark: We see Google Maps in many ways an endpoint of a Search query and because of that, their growth is inherent to their business.  The people that come to MapQuest are here for the explicit purpose of finding Where is it, How do I get there and What’s nearby.  Google Maps may be gaining ground in terms of UVs but our user engagement and value proposition is very different than Google Maps.  Visitors to MapQuest are far more engaged as we’re actually a destination website.  

Consumers actively look and search for MapQuest.  In fact, MapQuest is the 8th most searched term, according to Hitwise.  Google Maps is 57th.

MapQuest also has a deeper level of User engagement as demonstrated by 113% more pages viewed per visitor per month than Google maps and visitors spending 78% more minutes (13.8 compared to 7.8 minutes) on MapQuest verses Google Maps. 

I was curious about his response and wanted to explore the idea of what people were in fact searching for and did the trends bear out Mark’s optimism. Google Trends, while not a perfect source for data, seemed a reasonable source of the information and a good proxy for user intent if not action.

It appears that in North America, Mapquest is very strong and has not given an inch to Google Maps on the search front. World wide that doesn’t appear to be the case. The following chart was generated in Google Trends using the branded phrases: Mapquest, Map Quest, Google Maps and the more generic phrase: Maps.

Search Trends – Mapquest, Map Quest, Google Maps and Maps – US Only

This search seems to reflect the fact that Mapquest has very strong brand equity and loyatly in the U.S. The chart for Canada shows very similar trends. The trends for the phrases Mapquest & Map Quest, have shown consistent strength and even some upward direction over the past 4 years. The search on Google Maps, after the initial spike, has not had a dramatic upswing and does appear to be moving in a direction to overtake Mapquest.

The charts worldwide however show a dramatically different trend that very much mirrors the Hitwise charts.

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iPhone users now see a mobile optimized blog


I recently looked back at my Google Analytics to get a sense of mobile traffic and saw the beginnings of mobile access. This chart, created to correspond with major iPhone rollouts, shows that iPhone usage, while still only .5% of my traffic, is on a healthy upswing.

While the iPhone could view my blog reasonably well, it seemed to make sense to optimize their experience. That is even more true for the Window’s Mobile users and other mobile devices attempting to visit. Frank Fuchsrecently suggested the MobilePress plugin as an easy way to deal with both.

It couldn’t have been easier to install and configure and it seems to work well. I viewed it from an friend’s iPhone and the default design was functional and fast if not pretty. It does allow for easy access and configuration of custom mobile themes as well.

If you have tried viewing this blog with either the iPhone or Windows Mobile, I would love to hear your feedback on MobilePress and your thoughts on providing a different interface to mobile users.

Google Voice Search: A distinctly American voice

Over the weekend, I downloaded and demonstrated Google’s new Voice Search and StreetViews to my friends that have iPhones. The Streetview feature (once I found which icon to tap) is incredibly fast and functional, much more so than on my aging PowerBook 12″ laptop.

The Voice Search worked very well for me with a 95% success rate on searches. I was careful to remove any extraneous words from the search and use a cadence that I had perfected with Goog-411. Friends and family were seeing 60-70% success rates so it appears that some mutual training needs to take place.

Apparently though, if you are British, there is a slim to none chance that the Voice Search will return a meaningful result. According the Telegraph (via Local Mobile Search):

Here’s a formal statement posted on Local Mobile Search that Google offered regarding why the voice search app has trouble with British accents:

The acoustic model for Voice Search was trained, in part, by using data from GOOG-411 which has only launched broadly in the US. Since the acoustic model was trained using mostly American accents, the tool currently works best when receiving queries with American accents. While you can still download the Google Mobile App and turn on the Voice Search here, we’ve turned off the voice functionality by default when the app is downloaded from anywhere outside of the US. We don’t have any specific launches to announce at this time, but we think this is exciting new technology and the speech recognition and understanding will only get better for other accents and jargon as we keep working on it

Maps in times of trouble

Internet usage in general, goes up during disasters. A large number of internet searches quickly follow catastrophes and major world events. Google, for example, reported that searches for news-related sites increased 60 times over normal levels on September 11. The London bombings in July 2005 showed a similar search peak according to the Google Zeitgeist for 2005.

In Google Trends there appears to be similar peaks in maps searches during these crises as well. It is probably safe to infer that there was dramatically increased map usage as well when the catastrophe was location based.

Search: London Map, Paris Map

Search: Madrid Map

The peaks are very short lived, lasting one or the most two days:

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Google fixing lost “saved locations” problem in Maps

There have been numerous reports in the Google Maps Troubleshooting Group over the past few days of missing locations in Maps. Here’s Sparky description the problem:

I’m an avid user of Google Maps, and have between 50 and 100 saved locations, that auto-complete when I type in the search box, in addition to being able to edit them using the arrow link to the right of the search box. 

As late as last Friday the 7th of November, I was using my saved locations to get directions, etc.  This evening, I clicked a “Map This” link from GMail to add another saved location, and it was the only one present in the list.  I was using Firefox 3 at the time, and have since closed out, and signed back in, both with Firefox 3 and IE 6, but much to my dismay, the only location available is the one that I just clicked on from the e-mail.  My default location is no longer set, and none of the old ones appear, even when using the “Edit Saved Locations” link by the search box. Also, the “Save locations automatically” box is still, and always has been, checked for me. 

Google has acknowledged the problem and promised a fix in an email sent this morning by Maps Guide Mike:

We’re currently fixing a problem that has caused some people to lose
access to their saved locations (addressbook) data. The data should be
accessible again shortly – our sincere apologies for this outage.

Microsoft Azure catches Google’s PlusBox Blues

Microsoft Azure, Microsoft’s cloud computing initiative, is at the moment vaporware, more ideas and flows charts than a product. Perhaps the reason for its yet unfinished status is that the office is but a corner table at a cafe in Freeport, ME.

Or at least according to the Google PlusBox, that is the case. When you  search for Microsoft Azure on Google, the PlusBox for the Microsoft Azure Website takes you to the Azure Cafe, near the L.L. Bean store. It may be terrible for Microsoft’s productivity but it is great for morale and lunch breaks are a snap!

Reader Maarten Oosterink caught this example of Google’s mistake in their PlusBox assignments and pointed it out to me. As I told Maarten, the PlusBox is a weird beast algorithmically. It predates the Local Business Center and relies on signals from across the web that Google uses to assign it to a search result, often times erroneously. This is great example of exactly how weird and error prone can at times be.

Fixing a erroneous PlusBox is no simple matter as Google offers no formal mechanism for correcting their mistaken assignment. Continue reading

Local Links of Interest

Dr. Larry Cornett on Universal & Blended Search – Manoj Jasra, WebProNews

A brief but interesting interview with Yahoo and how they view universal search and how they plan to gain leverage in the search market.

Argentina Finally has Street Maps – Google Maps Mania

A long time in coming but Argentina’s major cities now have Maps

Fighting Traffic Jams With Data – Roger Cheng, WSJ.com

An interesting piece on cars as both clients and peers in networks that utilize the automobile as a source of data. One researcher describes a technique to use iPhones and a new, quicker way to attach to Wifi networks to provide real time traffic info.

Google iPhone Voice Search – It’s All About the Ads – Michael Gray, SEOBlog

While everyone is fawning over Google for releasing a useful app (yahoo and microsoft should take notice), the part that everyone is missing is, this is all part of larger strategy to get people more comfortable with mobile and voice searches. Once google has achieved that goal, be prepared for more mobile advertising.

TIVO Delivers: Local Ads

The Wall Street Journal reported yesterday that Tivo was now offering up the ability to order a Domino’s Pizza from your couch. Apparently the pizza offer pops up if you fast forward thru a Domino’s advertisement (that will teach you).

You can choose pickup or home delivery via a simple pop up screen. If you can convince the delivery man to hand the pizza through your living room window, there will be no need to step off of the couch prior to devouring your snack. 

Last February, after seeing the AppleTV2 at MacWorld, I noted that Apple had the perfect local ad delivery system in place. It struck me that Apple already had all of the elements in AppleTV2 that would make for compelling local ad delivery: location awareness, attentive audience, knowledge about tastes & interests, a credit card on hand (just one click away), demographic information and a recent patent filing for delivering contextual advertising.

Seems Tivo has beaten them to the  the pizza.

New Google Toolbar Map Gadget – all maps all the time

Some of us are Map junkies. Now we can have all Maps all the time. You can experience your fix without needing to leave whatever site you are browsing at the moment with a newly announced Google Maps gadget for use on the  Google Toolbar 5 (for Internet Explorer or Firefox).

The gadget sits neatly tucked away until you click on the compass in your tool bar at which point a map pops out that allows you to do a local search and get directions.

Google Maps – Still Loading Slow? Try HTML

My family lives out in the country. There are deer, turkey and bears wandering through our front yard. Even though we live in the boonies we are only 10 minutes from my office in Olean, 90 minutes from Buffalo, 3 hours from Toronto and only 5.5 hours from NY City. We have the best of both worlds with one exception. 

We still have dial up. Not 56k dial-up, but end of the phone line, crackling 23k baud on a good day, dial-up. 

Web 2.0 sites are problematic at best and many new sites take forever and a day if they decide to load. Given the general movement towards more complex sites, a number of sites end up being completely off limits to us. Satellite is not really an option, DSL and cable are not available. 

It is interesting that Google Maps, even with their blue line upgrade, seems to know that I have problems viewing Maps and automatically offers up their HTML version on days when the telephone lines are weighted with snow (like today)…

When I select the HTML view, I get the Text view (same as the business listing view) with a small map that loads quickly even at my todays 20k baud:

This faster loading view can be accessed at any time by adding the command &output=html to your query and you can use it as a starting point with the url: http://maps.google.com/maps?output=html. This offers up a simple, single query field look much like Google.com.

A relatively complete list of other Google Map query parameters can can be viewed at this mapki.com page for those of you that really want to dig in.

Developing Knowledge about Local Search