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	<title>Comments for Understanding Google Maps &amp; Yahoo Local Search</title>
	<atom:link href="http://blumenthals.com/blog/comments/feed/" rel="self" type="application/rss+xml" />
	<link>http://blumenthals.com/blog</link>
	<description>Developing Knowledge about Local Search</description>
	<pubDate>Tue, 13 May 2008 12:03:35 +0000</pubDate>
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		<title>Comment on The Longtail of Local Search Mapspam by panzermike</title>
		<link>http://blumenthals.com/blog/2008/05/12/the-longtail-of-local-search-mapspam/#comment-234316</link>
		<dc:creator>panzermike</dc:creator>
		<pubDate>Tue, 13 May 2008 03:53:21 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=654#comment-234316</guid>
		<description>@miriam.

Mike I know I said I'd stay away, but Miriam, I never used mirror sites.  I am not that stoopid.</description>
		<content:encoded><![CDATA[<p>@miriam.</p>
<p>Mike I know I said I&#8217;d stay away, but Miriam, I never used mirror sites.  I am not that stoopid.</p>
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		<title>Comment on The Longtail of Local Search Mapspam by Mike Blumenthal</title>
		<link>http://blumenthals.com/blog/2008/05/12/the-longtail-of-local-search-mapspam/#comment-234274</link>
		<dc:creator>Mike Blumenthal</dc:creator>
		<pubDate>Mon, 12 May 2008 22:53:21 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=654#comment-234274</guid>
		<description>Miriam

Well capitalism is a funny beast. 

It promotes this sort of behavior. Businesses take these calculated risks all the time in an effort to achieve super profits. Walmart does it by making people work off the clock and figuring that the gains will be worth the penalties when they finally get caught. And having good lawyers they will fight like hell to minimize the penalties. Another example of that would be GE in the Hudson River dumping case. 

I would wonder whether Mr. Silvers knows of the risk and if he does I doubt that he has enough information to calculate the possible downsides of the strategy. No one does at this point. But I am sure he has good lawyers :) 

Getting benefits illicitly (ala John D Rockfeller) or shifting costs (ala WalMart and GE)  has a storied history in the "building" of our country. This is not the world that I want to live in, but I do and I sure am having fun as an observer.

Mike</description>
		<content:encoded><![CDATA[<p>Miriam</p>
<p>Well capitalism is a funny beast. </p>
<p>It promotes this sort of behavior. Businesses take these calculated risks all the time in an effort to achieve super profits. Walmart does it by making people work off the clock and figuring that the gains will be worth the penalties when they finally get caught. And having good lawyers they will fight like hell to minimize the penalties. Another example of that would be GE in the Hudson River dumping case. </p>
<p>I would wonder whether Mr. Silvers knows of the risk and if he does I doubt that he has enough information to calculate the possible downsides of the strategy. No one does at this point. But I am sure he has good lawyers <img src='http://blumenthals.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Getting benefits illicitly (ala John D Rockfeller) or shifting costs (ala WalMart and GE)  has a storied history in the &#8220;building&#8221; of our country. This is not the world that I want to live in, but I do and I sure am having fun as an observer.</p>
<p>Mike</p>
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		<title>Comment on The Longtail of Local Search Mapspam by MiriamEllis</title>
		<link>http://blumenthals.com/blog/2008/05/12/the-longtail-of-local-search-mapspam/#comment-234249</link>
		<dc:creator>MiriamEllis</dc:creator>
		<pubDate>Mon, 12 May 2008 22:15:11 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=654#comment-234249</guid>
		<description>Mike,
I can't help thinking about how this lawyer must be cleaning up with his mirror sites and map spamming, based upon what Panzermike related about having to hire someone to handle all the calls he got from using these tactics.

Perhaps someone like Attorney Silvers knows he will be caught one day, but, in the meantime, the business he will have built will make getting banned 'indefinitely' worth it? 

I just re-read the above sentence and I can hardly believe any gain would be great enough to risk such a penalty.

But...what if you made millions before being caught?

Hmm...the shady life of spammers. Not something I know anything about, really. What makes it worth it?
Miriam</description>
		<content:encoded><![CDATA[<p>Mike,<br />
I can&#8217;t help thinking about how this lawyer must be cleaning up with his mirror sites and map spamming, based upon what Panzermike related about having to hire someone to handle all the calls he got from using these tactics.</p>
<p>Perhaps someone like Attorney Silvers knows he will be caught one day, but, in the meantime, the business he will have built will make getting banned &#8216;indefinitely&#8217; worth it? </p>
<p>I just re-read the above sentence and I can hardly believe any gain would be great enough to risk such a penalty.</p>
<p>But&#8230;what if you made millions before being caught?</p>
<p>Hmm&#8230;the shady life of spammers. Not something I know anything about, really. What makes it worth it?<br />
Miriam</p>
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		<title>Comment on The Longtail of Local Search Mapspam by Mike Blumenthal</title>
		<link>http://blumenthals.com/blog/2008/05/12/the-longtail-of-local-search-mapspam/#comment-234245</link>
		<dc:creator>Mike Blumenthal</dc:creator>
		<pubDate>Mon, 12 May 2008 22:13:45 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=654#comment-234245</guid>
		<description>Stephen

Not sure I understand your point...could you clarify? Who is Mike Jones? When you say it is still in effect..does that mean that Google has blessed it or hasn't blessed the practice? When you say "But obviously the other tactics are" would you elucidate which tactics and as to what they are?

Mike</description>
		<content:encoded><![CDATA[<p>Stephen</p>
<p>Not sure I understand your point&#8230;could you clarify? Who is Mike Jones? When you say it is still in effect..does that mean that Google has blessed it or hasn&#8217;t blessed the practice? When you say &#8220;But obviously the other tactics are&#8221; would you elucidate which tactics and as to what they are?</p>
<p>Mike</p>
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		<title>Comment on The Longtail of Local Search Mapspam by Stephen Espinosa</title>
		<link>http://blumenthals.com/blog/2008/05/12/the-longtail-of-local-search-mapspam/#comment-234214</link>
		<dc:creator>Stephen Espinosa</dc:creator>
		<pubDate>Mon, 12 May 2008 21:11:34 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=654#comment-234214</guid>
		<description>According to Google placing map listings at parks isn't per Mike Jones at SMX West..........but is that still in effect.....who knows. But obviously the other tactics are.</description>
		<content:encoded><![CDATA[<p>According to Google placing map listings at parks isn&#8217;t per Mike Jones at SMX West&#8230;&#8230;&#8230;.but is that still in effect&#8230;..who knows. But obviously the other tactics are.</p>
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		<title>Comment on The Longtail of Local Search Mapspam by Mike Blumenthal</title>
		<link>http://blumenthals.com/blog/2008/05/12/the-longtail-of-local-search-mapspam/#comment-234211</link>
		<dc:creator>Mike Blumenthal</dc:creator>
		<pubDate>Mon, 12 May 2008 21:00:38 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=654#comment-234211</guid>
		<description>Hi Stephen

re: &lt;em&gt;But here is where my question lies….. is it spam because of the keyword stuffing, or because of the locations that obviously weren’t physical locations.&lt;/em&gt;

In this case (Michael Silvers) they are actual physical locations, just a few too many listings at each and stuffed with keywords...in the panzermike case I think he probably did both + non existent locations.

In my book it is spam because he is creating 6 (or more) map listings for each actual location. But ultimately it isn't my opinion of what is spam but Google's....and we only know that after the fact.

Mike</description>
		<content:encoded><![CDATA[<p>Hi Stephen</p>
<p>re: <em>But here is where my question lies….. is it spam because of the keyword stuffing, or because of the locations that obviously weren’t physical locations.</em></p>
<p>In this case (Michael Silvers) they are actual physical locations, just a few too many listings at each and stuffed with keywords&#8230;in the panzermike case I think he probably did both + non existent locations.</p>
<p>In my book it is spam because he is creating 6 (or more) map listings for each actual location. But ultimately it isn&#8217;t my opinion of what is spam but Google&#8217;s&#8230;.and we only know that after the fact.</p>
<p>Mike</p>
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		<title>Comment on The Longtail of Local Search Mapspam by Stephen Espinosa</title>
		<link>http://blumenthals.com/blog/2008/05/12/the-longtail-of-local-search-mapspam/#comment-234205</link>
		<dc:creator>Stephen Espinosa</dc:creator>
		<pubDate>Mon, 12 May 2008 20:51:13 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=654#comment-234205</guid>
		<description>Obviously Spam no doubt. The keyword stuffing and obvious abuse of the Name / Title Tag.

But here is where my question lies..... is it spam because of the keyword stuffing, or because of the locations that obviously weren't physical locations.

I kind of laughed at that when I saw the onebox..... the trick to get the authoritative onebox is to trick the engine to think the query is actually for a business and not a general search. So they obviously used the title tag and then we know from the patent review of that the local algorithm looks at the URL and analyzes the landing page submitted with that listing and likes to see the business name in the domain name. S when this guy submitted the url "www.dogbiteattorneys.biz" that was enough for Google to assume that was a business name and not a keyword search.

Obviously this brings up the fact again of the huge need for an algorithm that determines servicing in separate cities and ranking on that factor. 

I don't know about you but this all is so 1999 all over agin again........</description>
		<content:encoded><![CDATA[<p>Obviously Spam no doubt. The keyword stuffing and obvious abuse of the Name / Title Tag.</p>
<p>But here is where my question lies&#8230;.. is it spam because of the keyword stuffing, or because of the locations that obviously weren&#8217;t physical locations.</p>
<p>I kind of laughed at that when I saw the onebox&#8230;.. the trick to get the authoritative onebox is to trick the engine to think the query is actually for a business and not a general search. So they obviously used the title tag and then we know from the patent review of that the local algorithm looks at the URL and analyzes the landing page submitted with that listing and likes to see the business name in the domain name. S when this guy submitted the url &#8220;www.dogbiteattorneys.biz&#8221; that was enough for Google to assume that was a business name and not a keyword search.</p>
<p>Obviously this brings up the fact again of the huge need for an algorithm that determines servicing in separate cities and ranking on that factor. </p>
<p>I don&#8217;t know about you but this all is so 1999 all over agin again&#8230;&#8230;..</p>
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		<title>Comment on Apple&#8217;s Price Reduction &#038; its stealth mobile computing initiatives by Understanding Google Maps &#38; Yahoo Local Search &#187; Local Links of Interest &#124; Developing Knowledge about Local Search</title>
		<link>http://blumenthals.com/blog/2008/05/01/apples-price-reduction-its-stealth-mobile-computing-initiatives/#comment-234179</link>
		<dc:creator>Understanding Google Maps &#38; Yahoo Local Search &#187; Local Links of Interest &#124; Developing Knowledge about Local Search</dc:creator>
		<pubDate>Mon, 12 May 2008 19:41:14 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/2008/05/01/apples-price-reduction-its-stealth-mobile-computing-initiatives/#comment-234179</guid>
		<description>[...] have noted Apple&#8217;s steady movement into mobile computing via the MacBook Air, the iPod Touch and the iPhone in the past. Is there room for a kindle sized device between the phone and the ultra portable? Here are two [...]</description>
		<content:encoded><![CDATA[<p>[...] have noted Apple&#8217;s steady movement into mobile computing via the MacBook Air, the iPod Touch and the iPhone in the past. Is there room for a kindle sized device between the phone and the ultra portable? Here are two [...]</p>
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		<title>Comment on LA Dog Bite Lawyers in a Cat Fight over Maps by Understanding Google Maps &#38; Yahoo Local Search &#187; The Longtail of Local Search Mapspam &#124; Developing Knowledge about Local Search</title>
		<link>http://blumenthals.com/blog/2008/05/10/la-dog-bite-lawyers-in-a-cat-fight-over-maps/#comment-234178</link>
		<dc:creator>Understanding Google Maps &#38; Yahoo Local Search &#187; The Longtail of Local Search Mapspam &#124; Developing Knowledge about Local Search</dc:creator>
		<pubDate>Mon, 12 May 2008 19:15:21 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=653#comment-234178</guid>
		<description>[...] the conversation about Lawyers&#8217; mapspam EarlPearl and Stephan Espinosa both wondered what type of spam panzermike and other lawyers were [...]</description>
		<content:encoded><![CDATA[<p>[...] the conversation about Lawyers&#8217; mapspam EarlPearl and Stephan Espinosa both wondered what type of spam panzermike and other lawyers were [...]</p>
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		<title>Comment on LA Dog Bite Lawyers in a Cat Fight over Maps by Jim McNelis</title>
		<link>http://blumenthals.com/blog/2008/05/10/la-dog-bite-lawyers-in-a-cat-fight-over-maps/#comment-234177</link>
		<dc:creator>Jim McNelis</dc:creator>
		<pubDate>Mon, 12 May 2008 19:07:47 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=653#comment-234177</guid>
		<description>See I know a guy who has a UPS mailbox, in the town where he wishes to get most of his business.  The actual location of his business is a town with less than 200 people, the UPS box town has a population of over 30,000.

I can see validity in using the UPS location here for the purpose of marketing, it was the main reason for getting that mailbox in the 1st place, to give a physical presence.  

However,  

I would be disappointed to see 2 separate locations for his business.  He should use his UPS address in this case and list his additional location using a custom field or something of the like. 

It also depends on what address(es) he lists on his website.   They should match your listing.</description>
		<content:encoded><![CDATA[<p>See I know a guy who has a UPS mailbox, in the town where he wishes to get most of his business.  The actual location of his business is a town with less than 200 people, the UPS box town has a population of over 30,000.</p>
<p>I can see validity in using the UPS location here for the purpose of marketing, it was the main reason for getting that mailbox in the 1st place, to give a physical presence.  </p>
<p>However,  </p>
<p>I would be disappointed to see 2 separate locations for his business.  He should use his UPS address in this case and list his additional location using a custom field or something of the like. </p>
<p>It also depends on what address(es) he lists on his website.   They should match your listing.</p>
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