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	<title>Comments for Understanding Google Maps &amp; Local Search</title>
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	<link>http://blumenthals.com/blog</link>
	<description>Developing Knowledge about Local Search</description>
	<lastBuildDate>Fri, 19 Mar 2010 19:26:45 +0000</lastBuildDate>
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		<title>Comment on Google Maps: Sponsored Icons &#8211; Pay Your Way to the Base Level &amp; Add a Logo by erica jensen</title>
		<link>http://blumenthals.com/blog/2010/03/18/google-maps-sponsored-icons-pay-your-way-to-the-base-level-add-a-logo/comment-page-1/#comment-472064</link>
		<dc:creator>erica jensen</dc:creator>
		<pubDate>Fri, 19 Mar 2010 19:26:45 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=6294#comment-472064</guid>
		<description>this is one of the best concepts that google has thought of in a while. Not only will it help there advertising revenue but its a great concept. Especially in a world of mobile maps and smartphones</description>
		<content:encoded><![CDATA[<p>this is one of the best concepts that google has thought of in a while. Not only will it help there advertising revenue but its a great concept. Especially in a world of mobile maps and smartphones</p>
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		<title>Comment on Google Maps: Sponsored Icons &#8211; Pay Your Way to the Base Level &amp; Add a Logo by Mike</title>
		<link>http://blumenthals.com/blog/2010/03/18/google-maps-sponsored-icons-pay-your-way-to-the-base-level-add-a-logo/comment-page-1/#comment-472042</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Fri, 19 Mar 2010 16:04:44 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=6294#comment-472042</guid>
		<description>@jon

your scenario and client type are very feasible. It would seem note appropriate for some size and type of businesses than others.

I have trouble envisioning it working well in rural environments or with many types of business. The destination business like the sho repair shop would not likely benefit</description>
		<content:encoded><![CDATA[<p>@jon</p>
<p>your scenario and client type are very feasible. It would seem note appropriate for some size and type of businesses than others.</p>
<p>I have trouble envisioning it working well in rural environments or with many types of business. The destination business like the sho repair shop would not likely benefit</p>
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		<title>Comment on Google Maps: Sponsored Icons &#8211; Pay Your Way to the Base Level &amp; Add a Logo by Online marketing leesvoer &#8211; Onetomarket</title>
		<link>http://blumenthals.com/blog/2010/03/18/google-maps-sponsored-icons-pay-your-way-to-the-base-level-add-a-logo/comment-page-1/#comment-472041</link>
		<dc:creator>Online marketing leesvoer &#8211; Onetomarket</dc:creator>
		<pubDate>Fri, 19 Mar 2010 15:54:32 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=6294#comment-472041</guid>
		<description>[...] Local Search Understanding Google Maps &amp; Local Search  [...]</description>
		<content:encoded><![CDATA[<p>[...] Local Search Understanding Google Maps &amp; Local Search  [...]</p>
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		<title>Comment on Google: Claimed Business Records No Longer Can be Hijacked by Uwe</title>
		<link>http://blumenthals.com/blog/2009/02/13/google-claimed-business-records-no-longer-can-be-hijacked/comment-page-1/#comment-472036</link>
		<dc:creator>Uwe</dc:creator>
		<pubDate>Fri, 19 Mar 2010 15:21:59 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=2410#comment-472036</guid>
		<description>Mike, so you see a correlation between the phone verification not offered and the blackout then?

I just had the same experience this week. This time the phone verification was offered but the receptionist on the phone receiving the verification call hung up twice, so I had to wait for my client to return to the business and receive the call (Google doesn&#039;t even identify itself during the call, how nice!) . During that time the business vanished from Google Maps and reappeared once the pin had been entered.</description>
		<content:encoded><![CDATA[<p>Mike, so you see a correlation between the phone verification not offered and the blackout then?</p>
<p>I just had the same experience this week. This time the phone verification was offered but the receptionist on the phone receiving the verification call hung up twice, so I had to wait for my client to return to the business and receive the call (Google doesn&#8217;t even identify itself during the call, how nice!) . During that time the business vanished from Google Maps and reappeared once the pin had been entered.</p>
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		<title>Comment on Google Maps: Sponsored Icons &#8211; Pay Your Way to the Base Level &amp; Add a Logo by Jon</title>
		<link>http://blumenthals.com/blog/2010/03/18/google-maps-sponsored-icons-pay-your-way-to-the-base-level-add-a-logo/comment-page-1/#comment-472010</link>
		<dc:creator>Jon</dc:creator>
		<pubDate>Fri, 19 Mar 2010 12:08:38 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=6294#comment-472010</guid>
		<description>In a city like London where Google maps is widely used to find locations I believe it could be useful.

If Nandos of Mcdonalds chose to place all their locations on the map, I could see significant value.

If I am looking for a location for a meeting and notice that there is a restaurant I like close by, I think that could be useful marketing from a sales POV and certainly awareness</description>
		<content:encoded><![CDATA[<p>In a city like London where Google maps is widely used to find locations I believe it could be useful.</p>
<p>If Nandos of Mcdonalds chose to place all their locations on the map, I could see significant value.</p>
<p>If I am looking for a location for a meeting and notice that there is a restaurant I like close by, I think that could be useful marketing from a sales POV and certainly awareness</p>
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		<title>Comment on Google: Claimed Business Records No Longer Can be Hijacked by Mike</title>
		<link>http://blumenthals.com/blog/2009/02/13/google-claimed-business-records-no-longer-can-be-hijacked/comment-page-1/#comment-472005</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Fri, 19 Mar 2010 11:20:04 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=2410#comment-472005</guid>
		<description>@Uwe

The reason that the phone number wasn&#039;t offered was that Google did not have confidence it. Their first and least expensive choice is phone verification but after the locksmith scandals they stopped trusting every phone number in the world....

I have not yet experienced the &quot;blackout&quot; but it is conceivable to me that a listing that is initially allowed into the index with &quot;caveats&quot; under some cloud of suspicion might move from one index to another or one status to another and not show up during that change process.

Mike</description>
		<content:encoded><![CDATA[<p>@Uwe</p>
<p>The reason that the phone number wasn&#8217;t offered was that Google did not have confidence it. Their first and least expensive choice is phone verification but after the locksmith scandals they stopped trusting every phone number in the world&#8230;.</p>
<p>I have not yet experienced the &#8220;blackout&#8221; but it is conceivable to me that a listing that is initially allowed into the index with &#8220;caveats&#8221; under some cloud of suspicion might move from one index to another or one status to another and not show up during that change process.</p>
<p>Mike</p>
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		<title>Comment on Review Case Study: With More Than One Employee Process Becomes Key by Tucson Local Business &#124; Local Marketing Tucson</title>
		<link>http://blumenthals.com/blog/2010/03/16/review-case-study-with-more-than-one-employee-process-becomes-key/comment-page-1/#comment-471967</link>
		<dc:creator>Tucson Local Business &#124; Local Marketing Tucson</dc:creator>
		<pubDate>Fri, 19 Mar 2010 06:00:40 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=6211#comment-471967</guid>
		<description>[...] Review Case Study: With More Than One Employee Process Becomes Key (blumenthals.com) [...]</description>
		<content:encoded><![CDATA[<p>[...] Review Case Study: With More Than One Employee Process Becomes Key (blumenthals.com) [...]</p>
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		<title>Comment on Google Maps: Sponsored Icons &#8211; Pay Your Way to the Base Level &amp; Add a Logo by Chris Silver Smith</title>
		<link>http://blumenthals.com/blog/2010/03/18/google-maps-sponsored-icons-pay-your-way-to-the-base-level-add-a-logo/comment-page-1/#comment-471955</link>
		<dc:creator>Chris Silver Smith</dc:creator>
		<pubDate>Fri, 19 Mar 2010 03:33:07 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=6294#comment-471955</guid>
		<description>I&#039;ve seen cases where CPM could be varied in certain sites/networks, based on geographic locations. It&#039;d be neat to see the rate card!</description>
		<content:encoded><![CDATA[<p>I&#8217;ve seen cases where CPM could be varied in certain sites/networks, based on geographic locations. It&#8217;d be neat to see the rate card!</p>
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		<title>Comment on Google Maps: What Happens When You Lose a Town? by ed s</title>
		<link>http://blumenthals.com/blog/2010/03/17/google-maps-what-happens-when-you-loose-a-town/comment-page-1/#comment-471934</link>
		<dc:creator>ed s</dc:creator>
		<pubDate>Fri, 19 Mar 2010 01:27:05 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=6265#comment-471934</guid>
		<description>Bing and Mapquest use NAVTEQ maps.</description>
		<content:encoded><![CDATA[<p>Bing and Mapquest use NAVTEQ maps.</p>
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		<title>Comment on Google Maps: Sponsored Icons &#8211; Pay Your Way to the Base Level &amp; Add a Logo by Mike</title>
		<link>http://blumenthals.com/blog/2010/03/18/google-maps-sponsored-icons-pay-your-way-to-the-base-level-add-a-logo/comment-page-1/#comment-471930</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Fri, 19 Mar 2010 01:13:32 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=6294#comment-471930</guid>
		<description>According to Google, they are being sold on a CPM basis and specific pricing will vary for each advertiser based on the popularity &amp; prominence of their location.

Is that normal in the CPM business? To vary the rate, I mean a thousand impressions is a thousand impressions, no?

They also noted that they were initially pitching the idea to big very large brands in AU and NZ only...so no opportunity for Chicken Ranch or other creative logos. :)</description>
		<content:encoded><![CDATA[<p>According to Google, they are being sold on a CPM basis and specific pricing will vary for each advertiser based on the popularity &#038; prominence of their location.</p>
<p>Is that normal in the CPM business? To vary the rate, I mean a thousand impressions is a thousand impressions, no?</p>
<p>They also noted that they were initially pitching the idea to big very large brands in AU and NZ only&#8230;so no opportunity for Chicken Ranch or other creative logos. <img src='http://blumenthals.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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