Can the IYP’s survive and thrive?

The other day I noted that “As I have pointed out before, it is my belief that the IYP’s have already lost in this race. From my point of view they bring little of technical or marketing value to the space. Their core product, business listings have been commoditized to the point of being available …

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Google Maps: One (data) Ring to Rule Them All

Yesterday I asked whether Google Map’s upward trend continue? Can Mapquest maintain its market share? Or like the IYP space does Google just have too much presence in search to not win this race also? From where I sit, these Map & IYP Market Share comparisons only look at a narrow sliver of Local results …

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Maps IYP Market Share

For my presentation at SMXEast, Heather Hopkins of Hitwise was kind enough to provide me with this custom view comparing the 3 leaders in the Maps/IYP space. With Mapquest’s recent upgrade this space is largely converging into a consolidated Maps/Directions/Business Listing product. As I have pointed out before, it is my belief that the IYP’s …

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Google Blogsearch good for hyperlocal blogging?

Google, in upgrading Google Blog search, has created an intriguing potential competitor to Techmeme. The upgraded search provides broad blog coverage, picks up stories quickly and has the potential to project blog content more widely. ReadWriteWeb noted: The new Google Blogsearch has the potential to reach tens of millions of people and drive insane amounts …

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Can You Spell Restuarant?

One of the struggles of researching local marketing is the fact that I frequently misspell the word Restaurant. I am obviously not the only one. I searched today for Pittsburgh Pa Restuarants to find this Authoritative OneBox: The record has not been claimed by the business owner as of yet but it made me curious how …

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(The original) Local Links of Interest

U.S. on Track to Top Mobile Net Market, Study Says – Steve McClellan, AdWeek.com Why the change? Kerr cites several reasons, including the fact that U.S. mobile carriers are rapidly building out 3G networks, which facilitate the transmission of mobile Web-based video at faster rates, something that U.K. and other European-based carriers did years ago. …

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Local Links of Interest

Polo Ralph Lauren to Launch Shopping by Cellphone – Reuters News Service Polo is the first luxury retailer to launch a mobile commerce site, hoping to stay ahead of a trend that is making its way from Asia to the United States, said David Lauren, senior vice president of advertising and son of designer and …

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Does IYP market share matter?

Does the IYP/online business directory market share matter or has the battle already been decided? Has this category been relegated to just another niche search area where money can be made but market dominance is not possible? A recent press release noted that www.local.com, ranked fifth in the Business Directories online industry category. This was …

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Local Links of Interest

When Will ‘Mobile Search’ Overtake the Internet? – Greg Sterling, LocalMobileSearch.net While it might take some time for mobile to pass Internet search in the US or Western Europe, in context of the entire world it’s not hard to imagine mobile search volumes exceeding the desktop Internet, in the aggregate, within 5-7 years. Google Goes Back …

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