Legitimate locksmith’s have been attempting to convince authorities to pursue the illegetimate locksmiths for several years. They seem to have achieved a high profile success in Missouri where the State Attorney General is filing suit against one of the Florida companies behind a significant amount of the mapspam. In addition, the Attorney General “has also taken steps to get AT&T to remove the company’s ads from “The Real Yellow Pages” and www.yellowpages.com”.
From the KCTV5 website that broke the story locally:
“Clearly the Yellow Pages has made lots of money off of this,” said Koster.
The state is suing Dependable Locks Inc., out of Florida, a company accused of flooding the phone book with dozens of company aliases and hundreds of phone numbers.
And the attorney general’s office has given the AT&T Yellow Pages five business days to shut off hundreds of phone numbers linked to the fraudulent companies.
The Attorney General’s listing of related companies had a familiar ring to it and many are still present in Google’s index. “The following are the alternate business names used by Dependable Locks, Inc.”:
–A#1 24 Hour Locksmith
–A 24 Hour Locksmith
–AAA 24 & 7 Day Locksmith
–A Always Available 24 Hour Locksmith
–A Emergency A Locksmith
–A Locksmith Always 24 Hour
–A Locksmith A 1-24 Hour
–A Locksmith 00 24 Hour
–A Locksmith O Always 24 Hour
–A Locksmith Service 24 Hour
–A Locksmith 24 Hour Emergency
–A Kansas City #1 Emergency Locksmith
–24 Hour A Locksmith at St. Louis
–24 Hour A Locksmith
–0 24 Hour Locksmith
As Glenn Y(who alerted me to the above story, thanks) noted in a recent comment on my post Google Maps vs Locksmith Spammers: Spammers winning: “Every person who counts on internet search has a dog in this fight. SEO professionals will need to get involved with the solution, or lose their ability to positively effect search for their customers. This is not about locksmiths, it’s about fraud and search.”
Here is the press conference that has some interesting detail: