1. Particular postions, points or places
2. Centers of activity, attention, or concentration
Each year, I invite folks whose opinion I respect to provide the readers of this blog with lists of the articles from 2009 that seemed most important to them. The people contributing come from a range of positions and job descriptions, some will be familiar to you and others not. All have one thing in common; they have something to say about local that is worth listening to.
Here is the charge that I gave them: Would you be willing to share the 3,5 or 10 articles/ideas/links that influenced your thinking or actions the most over the past year? The articles could be yours, or from others and could cover any topic that you think relates to Local ie local mobile, phones, mapping, Local VC, Local companies, Google, trends, marketing, best practices etc….but articles that you found of importance in one way or another throughout the year.
As a small business person, I cannot find an SEO that can tell me how to genuinely appear in search results in the areas we genuinely service. Why is it called SPAM if it is genuine?
People like us go to clients, rather than them coming to our workshop. (antique and furniture restoration and custom furniture etc. etc. in case you are curious). We are talking about relatively rare service skills and a large client catchment district to gain the higher class of items which are our niche. This is the way it always has been, since 1983, and the way it always will be. We are in a metropolitan region but not in the major city. Nor are we in the two sister cities that we service. We are in an in-between city area. Our workshop is in between the main city and one of the sister cities, and because of highways, about 1-1.25 hours from the other sister city.
We are not alone in this issue. Lots of service providers are in this situation, particularly if they target the top end of their skill/ items, and even more so if the equipment or the skill is rare. Also, it is not unusual for people like us to have workshops or acreage to handle the noise and the land required for specialist vehicles and equipment and often, economically, we choose in between sites for our business for land price benefits – yet still good access to client catchment areas. Have a look where most industrial estates are. It is no point of chance that it happens to be between cities rather than in them.
SO if you want to catch some work – solve the problem.
I love the intersection of Map and life and sometimes the things that I read provide a new angle that just wasn’t obvious before.
This recent post in the Google Maps forums raises all sorts of questions. It falls into the category of “no wonder they are getting a divorce”:
Date: October 31, 2009 4:17:25 PM EDT
Subject: I have an ex – wife who is now a business competitor. How can I prevent her from posting fictitious bad reviews
Author: Dream Parties
When a customer googles my company, all reviews are positive, 5 stars. But my ex-wife is now in the same business and has threatened to publish fictitious bad reviews. How can I block all reviews or tell the world that her review is a fraud.
Question from Dream Parties in Maps – How Do I?
So one has to ask a few questions here, no?
– What was the husband at Dream Parties really doing?
– Will ownership of an LBC account someday become a disputed asset in the divorce court? Will we see an LBC custody case?
– What else does she know?
– And who really did write those reviews in the first place?
Of the many new features in Google Maps of late, none seemed more important than the recent change in underlying data providers and Google taking over these tasks themselves. This change shows in Maps visually with the inclusion of new land & property parcel data, the change of the copyright message in US maps and a new 30 days to fix, “Report an Error” capability easily accessible from within Maps. These changes were significant in their own right.
However, they also carry with them a mirror of all the technological, competitive and societal dynamics associated with the rising importance of geo-spatial data in our lives. And of course, with that, the continuing rise of Google to dominance in gathering and managing these critical foundational data. It is this change that so intrigued me.
The bottom line? Google is succeeding in mapping the planet. This information, gathered in a range of different ways, is enhanced, in typical Google fashion, by users the world over. The article explores both the technical basis for these technologies and the competitive implications of Google’s moves.
Geospatial information is the building block for the whole next generation of user experience from smart phones to virtual reality. Hopefully the interview will help you form an understanding of this important technology. I know that it did for me.
A reader recently pointed out that AOL is now selling all the spots in their “Local 10 Pack” on a CTC and possible PPC basis through YellowPages.com and ServiceMagic. I don’t follow AOL search hat closely so this may have been happening for a while.
The results are not uniformly bad but particularly on the small town searches above the results are less than acceptable. In the lawyer search none of the results are even remotely local and in the car repair search most of the national franchises are not available in this market. When I searched for Plumber Olean NY, I was given a single plumber located 70 miles away that specialized in water proofing. Not much help if I have a leaky toilet. Searches in more urban areas (see Washington DC Plumber) returned somewhat better but still not stellar results.
Whether that is a function of lack of inventory or a bad algo is unclear but the results are very unsatisfying. AOL is likely under pressure to monetize their search. It seems to me that doing it with such irrelevant results is a quick, one way ticket to oblivion.
That being said there are a number of good reasons why a lower volume search engine might want or need to monetize these results. In the absence of an alternative ranking strategy, it is also a strategy that might make perfect sense as alternative to distance ranking in certain market segments (like plumbers) that are not really location based.
Should local listings on general search engines go to the highest bidder? Do you think we will see more of this practice on high volume sites?
Legitimate locksmith’s have been attempting to convince authorities to pursue the illegetimate locksmiths for several years. They seem to have achieved a high profile success in Missouri where the State Attorney General is filing suit against one of the Florida companies behind a significant amount of the mapspam. In addition, the Attorney General “has also taken steps to get AT&T to remove the company’s ads from “The Real Yellow Pages” and www.yellowpages.com”.
“Clearly the Yellow Pages has made lots of money off of this,” said Koster.
The state is suing Dependable Locks Inc., out of Florida, a company accused of flooding the phone book with dozens of company aliases and hundreds of phone numbers.
And the attorney general’s office has given the AT&T Yellow Pages five business days to shut off hundreds of phone numbers linked to the fraudulent companies.
The Attorney General’s listing of related companies had a familiar ring to it and many are still present in Google’s index. “The following are the alternate business names used by Dependable Locks, Inc.”:
–A#1 24 Hour Locksmith
–A 24 Hour Locksmith
–AAA 24 & 7 Day Locksmith
–A Always Available 24 Hour Locksmith
–A Emergency A Locksmith
–A Locksmith Always 24 Hour
–A Locksmith A 1-24 Hour
–A Locksmith 00 24 Hour
–A Locksmith O Always 24 Hour
–A Locksmith Service 24 Hour
–A Locksmith 24 Hour Emergency
–A Kansas City #1 Emergency Locksmith
–24 Hour A Locksmith at St. Louis
–24 Hour A Locksmith
–0 24 Hour Locksmith
As Glenn Y(who alerted me to the above story, thanks) noted in a recent comment on my post Google Maps vs Locksmith Spammers: Spammers winning: “Every person who counts on internet search has a dog in this fight. SEO professionals will need to get involved with the solution, or lose their ability to positively effect search for their customers. This is not about locksmiths, it’s about fraud and search.”
Here is the press conference that has some interesting detail:
Do the IYPs offer any real value? David highlights a chart from a Comscore/TMP study that seems to indicate so, primarily in industries that have low web penetration. I am not buying but see what you think…
With Windows Mobile 7 coming out so soon, some people may just forget about Mobile 6.5 altogether and wait for the more advanced system. This is particularly problematic for Microsoft, since it’s already clear that Windows 6.0 and 6.1 device owners won’t be able to run Mobile 6.5. So if Mobile 7 is also going to require a new device, then why not wait a few more months for the newer system?
Has put together a great reference list of US local, directories, IYP & upstream data provider sources that one should consider when planning a local campaign. Minor quibble: the only source missing was iBegin.com. While I like and use UBL, I think you should take control of Google (and a few others) as it is far too critical in the successful campaign mix.
Google has been integrating Panoramio images into Maps and Maps Business Listings for a while. Now they are integrating them with Streetview. Greg Sterling has an interesting comparison of this new feature with Micorosoft Live’s Photosynth at SearchEngineLand.com
Google is not a company that often buys data from others. They usually either buy a company or they build it themselves. This map begged the question: Could Streetview Data be used to replace TeleAtlas?
In a Forbes article on the Nokia Navteq deal in late 2007, Michael T. Jones, chief technologist of Google Earth, Maps and Local, was noted as saying “the company never considered buying Navteq. Instead, Google could simply recreate the data far more cheaply by tapping the mapmaking skills of its hundreds of millions of users — a wiki of maps.” They obviously decided to not buy TeleAtlas either.
While MapMaker could provide some fundamental data in many countries, it could never provide the accuracy and detail for travel routing. So I asked a couple of people who are more familiar with map making than I, if they thought that Google could use Streetview data to replace TeleAtlas.
Both James Fee of SpatiallyAdjusted and Barry Hunter of NearBy.org agreed that it was not only possible but likely at some point in the future that Google could be using Streetview data.
Thank you for the recognition and my hat is off to the many other nominees. I must note that I was slightly disappointed that I didn’t receive any nominations in the Rant category. I guess I need to further refine the curmudgeon parts of me going forward. I am sure the Merchant Circle and Google would both appreciate seeing more of that side of me. 🙂