Zebedi recently posted this comment on my Get a Virtual Office With a Keyword Stuffed Maps Listing article. I thought it worth highlighting and responding:
As a small business person, I cannot find an SEO that can tell me how to genuinely appear in search results in the areas we genuinely service. Why is it called SPAM if it is genuine?
People like us go to clients, rather than them coming to our workshop. (antique and furniture restoration and custom furniture etc. etc. in case you are curious). We are talking about relatively rare service skills and a large client catchment district to gain the higher class of items which are our niche. This is the way it always has been, since 1983, and the way it always will be. We are in a metropolitan region but not in the major city. Nor are we in the two sister cities that we service. We are in an in-between city area. Our workshop is in between the main city and one of the sister cities, and because of highways, about 1-1.25 hours from the other sister city.
We are not alone in this issue. Lots of service providers are in this situation, particularly if they target the top end of their skill/ items, and even more so if the equipment or the skill is rare. Also, it is not unusual for people like us to have workshops or acreage to handle the noise and the land required for specialist vehicles and equipment and often, economically, we choose in between sites for our business for land price benefits – yet still good access to client catchment areas. Have a look where most industrial estates are. It is no point of chance that it happens to be between cities rather than in them.
SO if you want to catch some work – solve the problem.
Looking for a legendary SEO ….
Here is my response to Zebedi. What would you add?
Continue reading Looking for a Legend In All the Wrong Places