I am a big fan of an ethical review solicitation process that smooths the path between customers and creating reviews. If reviews are going to reflect the overall impression of your business accurately, a broad sampling of your customers needs to participate and it needs to be easy.
I think that the opportunity to easily leave these reviews should be available to all customers not just a select few. In the past, I have suggested that visitors to your website should be provided direct links to leave reviews at a range of popular review sites. I am also a big believer in free tools that make the job of the SMB and their web designer easier.
Brightlocal.com has just introduced such a tool: ReviewBiz. The tool automates the process of locating the relevant review site pages, generating the correct url for leaving the review and creates a widget so that these review links can quickly and easily be included on a website’s testimonial/review page. The tool is an admirable replacement for Michael Jensen’s Leavefeedback.org that unfortunately died in a server crash and was never revived.
The process as outlined on the BrightLocal site to create the widget for your website is quick and easy:
1. Select the country you are in – UK or US (it shows review sites for both countries)
2. Enter your business name & zipcode
3. Review the returned business listing details & confirm that they belong to your business
4. Choose the ReviewBiz widget style that you want to appear on your website
5. Pick the review sites that you want to include
5. Copy & paste the ReviewBiz code into your website
The result is a widget, offered in a choice of widths and two styles; one that offers a window shade drop down and the one shown below that provides a full view of the selected review sites:
As a new product, it still has a few minor quirks but generally works well. For example it sometimes included sites that I explicitely asked it to exclude (like Merchant Circle) and it could do a slightly better job of auto generating the URLs to take a user slightly closer to the actual input screen to leave the reviews. Myles Anderson of Brightlocal has noted that both issues would soon be fixed.
These are minor criticisms. It is valuable product that is presentable, facilitates customers leaving reviews and it is free. For the web designer it is a useful, readily usable product that significantly shortens the time to get the job done. For the SMB that is maintaining their own site, it automatically generates the necessary code and makes the job adding these links to your website easily doable.
As designers and small businesses let me know what you think of the tool. To test it simply select my Google link above and leave a review.