I have an old Nokia 3650 cell phone with a pre-columbian Java and an even older Symbian OS rev. Although it might just as well be called the Simian OS for all the good that my opposable thumbs do me. While it basically sucks I have learned how to take advantage of its many Web 0.5 features like WAP browsing.
I have experimented with most aspects of mobile internet, mobile local and mobile search on my phone. Most web implementations and search options for this generation of technology are either useless or so difficult to use that they might as well be. They do however tend to highlight interface issues with using mobile devices for browsing, emailing, reading etc. and when it does work it is awe inspiring. There is still something very Buck Rogerish about reading Bill Slawski’s recent post on Google Health & Privacy while heading down the highway (my wife IS driving of course).
Any task that requires significant input like internet searching, extensive email responses and Google SMS local search get used only when the “pain is worth the gain”. Other activities like Goog-411 that are not only painless but “fun” get used more regularly.
The one surprising thing that my antiquated cell phone does well is allow me to read. Virtually all of the uses that I have found for it include active reading with little or no input….I read emails (then call the client), read my kids text messages (then fume ) and most significantly keep abreast of my Google Reader list of “must read” local search news for the day.
Reading “Mobile web design is so different from the desktop web” (Martin Kleppmann of www.yes-no-cancel.co.uk) clarified my understanding of why some things work and some don’t on my ancient mobile browsing environment.
Google in their WAP mobile Google Reader implementation demonstrates Martin’s point:
For mobile users it is even more important than for normal web users that the designer has figured out exactly what the most frequently needed aspects of his site are, and made those aspects immediately and very easily accessible. This means that a mobile page can contain far fewer navigational elements (links) than a page intended for desktop viewing.
Google, Yahoo Clash With AT&T, Verizon on U.S. Mobile Phone Ads (Bloomberg)
At stake is a market that may surge 10-fold to $16.2 billion globally by 2011, says EMarketer Inc., a research firm in New York. Google, based in Mountain View, California, sees as much as half of future sales coming from mobile phones. While the U.S. accounts for about 50 percent of global revenue from promotions viewed on computers, the figure drops to 27 percent on phones and may rise to 29 percent by 2011.
TomTom, Google team up on business information (Reuters) -
Dutch navigation systems company TomTom said on Wednesday it was teaming up with Internet search leader Google Inc so users can find and send business addresses to their portable devices.
TomTom, which makes navigation devices for cars and mapping software for handheld computers, said in a statement its users would be able to search for business addresses on Google Maps and transfer them to their TomTom device.
UPDATE: Nokia To Up Services Investment As It Fights Google, AppleÂ (CNN)
At its capital markets day on Tuesday, Nokia Corp. stressed the significance of its push into mobile services and indicated it intends to make further acquisitions in the field.
Chief Executive Olli Pekka Kallasvuo said Nokia (NOK) , already the world’s largest maker of mobile phones by a large margin, intends to become the No. 1 brand for search, browsing and music…..Nokia transform itself from a pure hardware vendor to software and services giant as it looks for new sources of growth.
As such, it targets companies ranging from traditional rivals such as Motorola Inc. (MOT) to search engine giants like Google (GOOG) , makers of ” converged” devices – which wrap up music, internet browsing and phone capabilities into one handset–like Apple (AAPL) and software developers like Microsoft Corp. (MSFT) and its Windows Mobile platform.
“We have to have a strategy against each of these people, and we do,” said Kallasvuo.
Yahoo: Mobile web to overtake PCs in next decade (Gary Price at ResourceShelf.com)
Local Search Guide – IYP & Search Engine Who’s Who
The Yellow Pages Association, along with sponsors eStara and Superpages.com and supporting partners comScore, SEMPO (Search Engine Marketing Professional Organization) and The Kelsey Group, offers the Local Search Guide, which profiles IYPs, Search Engines, Search Tools, Mobile Tools and selected Vertical Directories.
Google Maps now supports collaborative map-making (Google Lat Long Blog)
Google Introduces New “My Location” Feature for Mobile Devices (Greg Sterling – SearchEngineLand.com)
It is fascinating to me to see the emergence of local search & local mobile to be appearing so prominently in the mainstream press. In today’s online edition of the NY Times, the following three headlines from the technology section were featured on the front page:
A Web Tour Will Show Stores From the Inside Out
The Web site EveryScape.com lets a viewer take a realistic tour like the one of Cambridge, Mass., above. Soon, it will go inside to show store interiors, like the Harvard Coop, below.
A new three-dimensional promotional tool will allow Web surfers to venture down streets and inside some local businesses.
Mobile Web: So Close Yet So Far
The wireless communications business smacks of a soap opera, with disaster lurking like your next dropped call.
Web Drives More Real-World Purchases
E-commerce purchases are expected to grow a healthy but unspectacular 17 to 20 percent this holiday season over last yearâ€™s. But the Webâ€™s influence over what people buy could be growing even faster.
â€¢ Jaiku, Android and Google’s Mobile Ads
â€¢ What Google has planned for Jaiku?
Because his mobile phone is able to broadcast the location automatically (even if it’s not very precise), the user posts more than a message. The text can be connected to his location and create a list of preferences for each place you frequently visit.
“Google + Jaiku is not a million miles away from being able to push appropriate advertising to individuals based on their profile, their location and their availability. Imagine walking down the high street and having your mobile phone pop up with a Google notification telling you that Heroes DVD box sets were 20% off at HMV today, or that a new Indian restaurant had just opened in that part of town. (…) It seems obvious that Jaiku is destined to become an integral part of the Android platform over the next year,” thinks Jonathan Mulholland.
â€¢ Move the Map Marker on Google Maps: A Screenshot Tour (Tamar Weinberg at SeoRountable.com)