Just received this email from Google:
Search Ads on Google Mobile Search
Hello Michael Blumenthal,
We are happy to announce a new feature that will allow you to
easily reach additional qualified customers who are searching
Google from their mobile phones.
In the next few days, your search ads will be eligible to run on
Google Mobile Search pages (like they currently do on Google.com).
We are offering this feature – and any resulting clicks – for
free through November 18, so you can experiment with the rapidly
growing mobile platform while still reaching qualified customers.
Each ad’s eligibility will be determined by its landing page and
only ads with landing pages that can be adapted for viewing on
mobile browsers will be shown.Â You can monitor each ad’s
performance via a special performance tracking page within your
account called “Performance Data: Search Ads on Google Mobile
Again, you will not be charged for clicks on these ads until
November 19, at which time we will begin charging the usual CPC
prices.Â And as always, you may opt-out of this feature at any
We hope you find this new feature helpful and profitable, and we
urge you to learn more about it at our AdWords Help Center:
Thank you for advertising with Google AdWords.
The Google AdWords Team